We are in the “show me” generation, where watching what’s going on is surpassing the want to read. It would only make sense that videos are becoming more prevalent than documents within the enterprise. They get the point across quickly, are more engaging and capture the viewer’s attention. In fact, people who absorb information via video are also more likely to retain what they’ve learned. If you’re just starting to create a video strategy for your enterprise, read on for five tips to ensure success.
1. Optimize for discoverability
You’ve created videos, placed them in your CMS and no one is watching them. One question that could come to mind is the quality, but the other question to ask is “Are my videos easy to find?” A quick fix is to take a look at your metadata. Is your title and description relevant? Have you tagged your video with the keywords on which vpotential viewers would search? And how about transcripts? Search engines, even within your CMS, work by reading text, so providing transcripts for your video greatly increases searchability.
2. Ensure responsiveness
We live in a “multi-browser, multi-device world.” So much so that recent surveys have shown that 90 percent of people work using multiple devices. This fact points out that your video may be watched on a computer, tablet or laptop, smart-phone, or in a training room via overhead projector. Device consideration is very important when thinking about video delivery and video player framework. Frameworks using HTML5 seem to have fit into the multi-browser, multi-device world.
3. Serve up interactive experiences
It’s a challenge to create an engaging corporate video. However, adding interactivity such as a quiz or a survey increases your chance of gaining and keeping your audience’s attention. Creating interactive experiences also gives you the opportunity to measure the effectiveness of your videos.
4. Collect data
The best way to figure out what works and what doesn’t is to analyze your video engagement and viewership. This could be as simple as tracking views. Or, if you’re posting to an enterprise social network “likes” or create custom reporting and analytics.
5. Revise and Adjust
Once you’ve optimized and analyzed, it’s time to revise based on your findings. Adopting a process for continuous improvement will increase your video views and create a better viewer experience.
If you follow these tips, you’re off to a good start. Be sure to subscribe to our blog, follow us on Facebook and Twitter, or check out our videos on YouTube for more great tips and best practices for making your training videos top-notch.