The content in this post is taken from a chapter from our eBook, “Video for Field Enablement: Keys to Empowering a Mobile Workforce with On-demand Video”. If you want to read more, download our eBook.
Video is valuable, first and foremost, if your employees can find it. This applies to mobile employees as well.
Whether you provide mobile access to business video through a purpose-built App, or through a general mobile interface to the corporate intranet portal, it is critical to make sure your employees can find it.
One solution is to “push” videos to mobile users using email or another means of notification. As a one-time event, a notification helps to deliver a video, but doesn’t necessarily help the user easily find it later. Also, if you’re sending the entire video as an attachment to an email (yes, some organizations still do this), you’re exposing that internal video to being shared externally. This is fine if it’s not particularly sensitive content, but not so fine if it is proprietary & confidential information.
In the same way that Google has set the standard for how people search for information online, YouTube has set the bar for how people expect to access video content. Unfortunately, the realities of the business world are not always addressed by YouTube. Among them, the need to deliver sensitive business video content in a way that respects corporate security policies, access roles, and rights.
One solution is to provide mobile access to a video-enabled intranet. Leveraging the business investments in enterprise content management and collaboration tools to deliver mobile video content has the advantage of ensuring those video assets are secured through the same mechanisms that other content is secured. A bonus is that all the other capabilities of an intranet can be applied to the video as well – e.g., analytics, workflow, content management, and collaboration.
Want to learn more about video in the enterprise? Join RAMP and other industry leaders for Streaming Media‘s “How to Get the Most Out of Enterprise Video” webinar on June 5th.