Remember when you were back in grade school? Without a doubt, the best days were video days. Whether you watched them on an old, rickety TV set or a new, state-of-the-art projector, educational videos trumped textbooks any day. Why? Because visual storytelling is more interesting, engaging and effective.
Thankfully, this kind of content is no longer confined to VHS tapes or DVDs—it has moved online. In only a few clicks, viewers can learn how to play a guitar, paint an accent wall, cook a five-star meal or even fix a car. Not only are millions of people watching these videos, but they’re also engaging with them—a study from Animoto found that 89% of consumers share educational content.
It’s clear that we’re drawn to video when it comes to learning something new, so why, then, would you hesitate to include video in your corporate training strategy? According to Bersin by Deloitte, U.S. spending on corporate training grew by 15% last year to over $70 billion. The company also noticed explosive growth in technology tools like video, online communication channels, virtual learning, and Massive Open Online Courses (MOOCs) to train individuals.
As one of the most popular forms of online media, video should play an integral role in your corporate training. Going from zero to sixty with online video is no easy task, so we’ll discuss three relevant examples of corporate training videos to help you jumpstart your enterprise video strategy.
Written by Dechert partner Duncan Wiggetts, “A Price Worth Paying,” is a corporate training film that rivals Hollywood Blockbusters. This 35-minute film cost $100,000 to make and stars Phil Davis, Simon Rouse and Nigel Whitmey.
Though we don’t expect you to dish out $100K for a corporate training video, we’ve included this example to inspire your enterprise to think outside the box. Create a plot, tell a story, captivate your trainees, and you’ll reap the rewards.
As an enterprise, chances are you have an ethics training program, and if it’s in a three-ring binder collecting dust on a shelf, it may be time to revamp. When BearingPoint’s chief compliance officer Russ Berland was tasked with revamping its program, he turned to online video.
Drawing inspiration from conversations with employees, Berland filmed a 10-episode series that deals with various ethical dilemmas.
Don’t be afraid to have fun with your corporate training videos. Being a little wacky has its perks—like capturing and maintaining viewer attention.
We thought we’d throw in a couple of the classics, just for a laugh (and so you can see how far corporate training videos have come). Enjoy!
1960s Office Safety