The Power of the Prosumer in the Enterprise
In January, I covered cost-effective ways to bring video into your enterprise. This month, I am going to cover prosumer cameras and how they can enhance your video, by giving your videos a more professional look. So let’s start with the basics:
What is a prosumer camera?
A prosumer camera is a camera that is made for professional use, and yet is also marketed towards the consumer hobbyist.
Why is a prosumer camera right for your enterprise?
- Image Quality– The lens quality on a prosumer camera is drastically higher than one of a consumer or compact camera.
- Manual Controls – With a prosumer camera, you have full control over the exposure settings.
- Reliability – Prosumer cameras are built to be more sturdy that a consumer camera. This means your investment will last longer.
Now that you know what a prosumer camera is and why it is a good investment here is the lowdown on a highly anticipated and affordable prosumer camera being offered by Sony:
This is a consumer/prosumer 4K camera for under $2000 ($1999 MSRP) and has some serious features:
- Sharp image quality via the 1″ Exmor R® CMOS sensor and Carl Zeiss lens
- 120 fps recording (not available on 4k though)
- Wi-Fi smartphone connectivity
- 3.5″ XtraFine™ LCD (921K) display
- Image stabilization
The enterprise is probably still a ways off from widespread adoption of 4K but with platforms like YouTube supporting it it’s prudent to look at where the industry is going. If you have a $2000 budget for a camera, a 4k camera is a wise investment.
Since the release date has been pushed back a couple times (and is apt to be pushed again, as is common with pro-video gear) here’s another prosumer option for those of you who simply can’t wait:
Coming in at the same price point as Sony’s newest offering, and admittedly lacking some of the more attractive features of the Sony FDR-AX100, is the Canon XA20. Canon’s handheld prosumer camcorder does have one major upperhand, at least for the moment: Availability. In addition, it features the following:
- Full HD 1920×1080 Resolution
- Built-in Wi-Fi connectivity with FTP transfer capabilities
- 3.5-inch OLED Viewscreen with 10,000:1 Contrast Ratio and EVF
- Optional Bluetooth Mic with Two-way Intercom-like capability
While it doesn’t sport 4k, the Canon XA20 would make a pretty impressive addition to your arsenal.
Hopefully this article gets you excited for the prospects of enterprise video in 2014. As I keep trying to point out, high quality video doesn’t need to be difficult nor expensive to produce, and the two cameras outlined above illustrate that quite nicely. Happy filming!
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