By now, it is hard to imagine how any business can function without some kind of content management system (CMS). Organizations maintain an incredible volume of information that seems to be growing with no end in sight, and that content has to be managed and maintained somewhere.
Content management platforms originated out of a need for businesses to organize increasingly large numbers of text-based documents and, for many years, they used CMS only for that purpose. But now, companies are increasing spend on video for internal use—like training—because many employees prefer the medium to text. In fact, a recent report from Research and Markets projects an increase in the enterprise video market from $11.21 billion in 2013 to $35.57 billion in 2018. As they create more video content, businesses seek efficient ways to manage and share it.
In other words, enterprise video is the new document.
Video can be a bit trickier to manage, however, than text-based material because it does not inherently contain the metadata necessary to make it searchable within the CMS. Nor do most CMS’s natively handle video content beyond treating video as a big blob of data. As a result, businesses are often forced to manage video content in a separate video content management platform separate or only loosely-integrated from their main CMS, making it more difficult to keep organized. Therefore, the key for a business intent on maximizing the value of video—and making it as easy to store and share as text—is finding a way to merge it with an existing CMS.
Fortunately, video management platforms are now advanced enough to automatically generate transcripts and metadata from video, and tightly integrate with popular CMS platforms. Integration allows all of an organization’s content to reside in a single system, simplifying search and discovery for employees. Like any information a company maintains, the ability to repeatedly discover and share it quickly maximizes its value. And with a solution that helps it fit into a CMS like a glove, video becomes a first-class citizen in any organization.