What expense category are banner ads?

There is no definitive answer to this question, as the expense category for banner ads can vary depending on the business and the specific ads in question. However, some common expense categories for banner ads include:


Many businesses will categorize their banner ads under advertising, as this is generally the broadest category that includes all forms of marketing and promotion. This can be a good option if you have a limited number of expense categories, or if you want to keep all of your marketing-related expenses in one place. However, it can make it difficult to track the specific results of your banner ad campaigns.

Online Marketing

Another common category for banner ads is online marketing. This is a more specific category than advertising, and can help you to track the results of your online campaigns more effectively. This can be a good option if you have a dedicated online marketing budget, or if you want to track your online marketing efforts separately from your other marketing activities.

Website Maintenance

Some businesses choose to categorize their banner ads under website maintenance, as the ads are generally used to drive traffic to their website. This can be a good option if you want to track your banner ad campaigns alongside your other website-related expenses. However, it is important to note that not all banner ads will drive traffic to your website, so this may not be the most accurate category for all of your banner ads.


There is no right or wrong answer when it comes to choosing an expense category for banner ads. The best option for your business will depend on your specific needs and goals. However, some common expense categories for banner ads include advertising, online marketing, and website maintenance.

The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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