What expense category does direct mail come under?

There is no definitive answer to this question, as the expense category for direct mail will vary depending on the business and the purpose of the direct mail campaign. However, some common expense categories for direct mail include advertising, marketing, and postage.

Advertising

Many businesses will classify direct mail as an advertising expense. This is because direct mail can be used to promote and sell products or services, and it can be considered a form of marketing. Advertising is typically a broad category that includes all forms of marketing and promotion, so direct mail would fall under this category.

Marketing

Another common expense category for direct mail is marketing. This is because direct mail can be used as a marketing tool to reach potential customers and promote products or services. Marketing is typically a broad category that includes all forms of marketing and promotion, so direct mail would fall under this category.

Postage

Another common expense category for direct mail is postage. This is because direct mail typically requires postage in order to be sent. Postage is typically a separate category from advertising and marketing, as it is a specific expense that is incurred in order to send direct mail.