The point of a live webcast is to create a virtual shared experience, to deliver a seamless message to a unified audience, and to articulate important messages in a way that engages viewers and brings ideas to life. A live webcast is a more dynamic and impactful version of an email memo, or even a video […]
Is It Time to Retire Your Webcasting Platform?
If you’re a marketer like me, delivering webcasts is nothing new. Web conferencing and webcasting platforms like WebEx have been around for decades. Yet despite the maturity of the webcasting platform market, webcasts have the same glitches today that they had 15 years ago, when RuPaul was the WebEx ‘spokesmodel.’ Could it be time to […]
Ever Been A Webcasting Victim?
Picture this: you schedule a webcast for a large group. You send out invites, you prepare and practice your presentation, and everything is ready to go. On the day of the event, you start your webcast, and almost immediately the questions and complaints start arriving: “I can’t hear the audio!” “The slides aren’t moving!” “The […]
Senior Execs Driving Search for Multicast Solution after Silverlight
For more than a year enterprises have known about the impending doomsday of Windows Media Server and Microsoft Silverlight. They’ve also known for some time about discontinued plugin support for Chrome browsers. In short, Enterprises know the ancillary pieces supporting multicast video will no longer be available and they need a new solution for video delivery, whether […]
