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Every month, over a billion dollars get processed on Ramp cards for business expenses. These purchases run the gamut—ranging from coffee chats with colleagues to advertising and new software vendors.
Individually, these expenses don’t paint much of a picture. But when you put together hundreds of thousands of transactions, the data can tell a clear and compelling story about market trends, companies on the rise, and so much more.
Check out the top tools that Ramp customers purchased in June and what they reveal about current business priorities.
Takeaways:
- Companies are racing to build their own AI models, as evidenced by OpenAI’s appearance. And while it didn’t crack the top five, Anthropic wasn’t far behind in the customer count dataset.
- Businesses are investing in their web presence, with design tools like Squarespace, Adobe, and Canva dominating the list of top vendors by new customer count. These tools likely cater to smaller businesses, while larger companies purchase tools like Webflow and WordPress through accounts payable.
- LinkedIn is the only tool on both lists, underscoring how critical it is for business operations of all kinds, from recruiting to learning and development and sales.
- People Data Labs provides compliant identity data to businesses. Its appearance stands out, suggesting more companies are investing in accurate—and compliant—person and company profiles to enrich their demand generation, recruiting, and fraud prevention efforts.
What jumps out at you from this data? Let us know on Twitter or LinkedIn. We’ll be back next month with fresh data.
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