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Every month, over a billion dollars get processed on Ramp cards for business expenses. These purchases run the gamut—ranging from coffee chats with colleagues to advertising and new software vendors.

Individually, these expenses don’t paint much of a picture. But when you put together hundreds of thousands of transactions, the data can tell a clear and compelling story about market trends, companies on the rise, and so much more.

Check out the top tools that Ramp customers purchased in June and what they reveal about current business priorities.

By new customer count
By new card spend
1. Squarespace
2. Adobe
3. OpenAI
4. Canva
5. LinkedIn
1. Carta
2. Sage Intacct
3. Atlassian
4. People Data Labs
5. LinkedIn

Takeaways: 

  1. Companies are racing to build their own AI models, as evidenced by OpenAI’s appearance. And while it didn’t crack the top five, Anthropic wasn’t far behind in the customer count dataset.   
  2. Businesses are investing in their web presence, with design tools like Squarespace, Adobe, and Canva dominating the list of top vendors by new customer count. These tools likely cater to smaller businesses, while larger companies purchase tools like Webflow and WordPress through accounts payable. 
  3. LinkedIn is the only tool on both lists, underscoring how critical it is for business operations of all kinds, from recruiting to learning and development and sales.  
  4. People Data Labs provides compliant identity data to businesses. Its appearance stands out, suggesting more companies are investing in accurate—and compliant—person and company profiles to enrich their demand generation, recruiting, and fraud prevention efforts.

What jumps out at you from this data? Let us know on Twitter or LinkedIn. We’ll be back next month with fresh data.

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Head of Analytics Engineering & Data Science, Ramp
Ian leads the charge of developing Ramp’s cutting-edge data capabilities, and the platform and team behind the products and insights. Ramp’s data team leverages SQL, Python, and ML/AI techniques to empower teams across the company to make informed decisions, and to save Ramp customers time and money. Prior to joining Ramp in 2021, Ian led data teams at B2C the marketplaces Drizly and Wayfair, where he learned quite a bit about data in highly regulated environments (fintech law has nothing on alcohol law), pricing and recommendation algorithms, and everything that can go wrong shipping a rug or sofa. Ian holds a Master of Business Administration from Harvard Business School with honors, and an BA in Mathematics from Dartmouth College, where he was a member of the NCAA Alpine Ski Team. Ian lives in New York with his wife, and is an avid skier, road cyclist, and Red Sox fan.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

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