What is a mission statement?
Every startup has a reason for being. A mission statement is an opportunity to lay out that reason in simple language. A solid mission statement should clearly state your company’s value and communicate what makes it unique. It should be short and to the point without sacrificing impact.
Mission statement generator
Why do you need a mission statement?
10 mission statement examples from successful companies
Mission statements should represent the goals and values of your company in perpetuity. Vision statements should represent the roadmap for reaching company goals and should be revisited on a regular basis as your company evolves.