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Mission statement generator

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Your mission

At Spotify, our mission is to make music more accessible to everyone, regardless of where they are or what they’re doing.

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Generating your mission statement

What is a mission statement?

A mission statement is a concise expression, typically no longer than a few sentences, that outlines your company's ethos, goals, and values. It serves as a reflection of your brand's identity and purpose, providing direction and focus.

Why do you need a mission statement?

Creating a mission statement is a worthwhile project for any company. In short, it can help you understand exactly what your goals and value propositions are with clear and intentional language. Here are some other advantages of crafting a mission statement for your business:
It helps outline your company’s focus
By creating a mission statement, you’ll be able to hone in on a particular area of focus for your company. This can help you create much needed clarity early on in your founder journey.
They clarify your goals and position
Mission statements can help you understand how to position yourself against competitors and synthesize your goals in a few sentences.
They create a connection with your customers
The most successful mission statements create clear value propositions for your ideal customers. Done right, these statements can give customers a mission they can empathize with.

10 mission statement examples from successful companies

Need a little inspiration to generate your own mission statement? These mission statements were created by some of the most successful companies around. From Google to Disney, here are some notable mission statements:
Our mission is to organize the world's information and make it universally accessible and useful.
Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.
To accelerate the world’s transition to sustainable energy.
Enable every organization to be data-driven.
Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
Robinhood's mission is to democratize finance for all.
To help people throughout the world realize their full potential.
To bring inspiration and innovation to every athlete in the world.
Our mission is to inspire creativity and bring joy.
The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Close up shot of hands on a Macbook keyboard.

In the foundational stages of a business, articulating your company's ethos, goals, and values is pivotal. A mission statement serves as this articulation, acting as a guiding light for your company's journey. Using a mission statement generator can be a valuable step in this process, helping you create a statement that resonates with your brand and connects with your audience.

What is a Mission Statement?

A mission statement is a concise expression, typically no longer than a few sentences, that outlines your company's ethos, goals, and values. It serves as a reflection of your brand's identity and purpose, providing direction and focus.

The Ideal Time to Create a Mission Statement:

Creating a mission statement should be one of the initial steps in your business journey. It helps clarify your company's ethos and lays the groundwork for your brand's identity. Early articulation of your mission can provide clarity and direction, acting as a guide for your company's actions and decisions.

The Importance of a Mission Statement:

Having a mission statement is essential as it acts as a guardrail, keeping your company aligned with its core goals. It serves as a constant reminder of your brand's purpose and values, helping maintain focus and drive actions that reflect your company's identity.

Where to Share Your Mission Statement:

A mission statement, being a core tenet of your business, should be prominently displayed and shared across various platforms. Consider featuring it on social media profiles, the "About" section of your website, advertisements, and any other public-facing platforms to reinforce your brand's identity and values.

Mission Statement vs. Vision Statement:

While they may seem similar, mission and vision statements serve distinct purposes. A mission statement represents the perpetual goals and values of your company, providing a foundation for your brand. In contrast, a vision statement acts as a roadmap for achieving company goals and is subject to revision as the company evolves.

Using a Mission Statement Generator:

A mission statement generator, like the one offered by Ramp, can be a valuable tool in crafting a statement that truly reflects your brand's ethos. It simplifies the process, helping you articulate your mission clearly and effectively, laying a strong foundation for your brand.

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