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Mission statement generator

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Why do you need a mission statement?

Creating a mission statement is a worthwhile project for any company. In short, it can help you understand exactly what your goals and value propositions are with clear and intentional language.

It helps outline your company’s focus

By creating a mission statement, you’ll be able to hone in on a particular area of focus for your company. This can help you create much needed clarity early on in your founder journey.

They clarify your goals and position

Mission statements can help you understand how to position yourself against competitors and synthesize your goals in a few sentences.

They create a connection with your customers

The most successful mission statements create clear value propositions for your ideal customers. Done right, these statements can give customers a mission they can empathize with.

10 mission statement examples from successful companies.

Need a little inspiration to generate your own mission statement? These mission statements were created by some of the most successful companies around.

Google

Our mission is to organize the world's information and make it universally accessible and useful.

Tesla

To accelerate the world's transition to sustainable energy.

Amazon

Our vision is to be earth's most customer-centric company, where customers can find and discover anything they might want to buy online.

Nike

To bring inspiration and innovation to every athlete in the world.

Shopify

Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.

Snowflake

Enable every organization to be data-driven.

Microsoft

To help people throughout the world realize their full potential.

TikTok

Our mission is to inspire creativity and bring joy.

Disney

The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company.

Robinhood

Robinhood's mission is to democratize finance for all.

FAQs

A mission statement is a concise expression, typically no longer than a few sentences, that outlines your company's ethos, goals, and values. It serves as a reflection of your brand's identity and purpose, providing direction and focus.

Having a mission statement is essential as it acts as a guardrail, keeping your company aligned with its core goals. It serves as a constant reminder of your brand's purpose and values, helping maintain focus and drive actions that reflect your company's identity.

A mission statement, being a core tenet of your business, should be prominently displayed and shared across various platforms. Consider featuring it on social media profiles, the "About" section of your website, advertisements, and any other public-facing platforms to reinforce your brand's identity and values.

While they may seem similar, mission and vision statements serve distinct purposes. A mission statement represents the perpetual goals and values of your company, providing a foundation for your brand. In contrast, a vision statement acts as a roadmap for achieving company goals and is subject to revision as the company evolves.

A mission statement generator, like the one offered by Ramp, can be a valuable tool in crafting a statement that truly reflects your brand's ethos. It simplifies the process, helping you articulate your mission clearly and effectively, laying a strong foundation for your brand.

In the foundational stages of a business, articulating your company's ethos, goals, and values is pivotal. A mission statement serves as this articulation, acting as a guiding light for your company's journey. Using a mission statement generator can be a valuable step in this process, helping you create a statement that resonates with your brand and connects with your audience.