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Mission statement generator

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Your mission

At Spotify, our mission is to make music more accessible to everyone, regardless of where they are or what they’re doing.

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Generating your mission statement

What is a mission statement?

Every startup has a reason for being. A mission statement is an opportunity to lay out that reason in simple language. A solid mission statement should clearly state your company’s value and communicate what makes it unique. It should be short and to the point without sacrificing impact.

Why do you need a mission statement?

Creating a mission statement is a worthwhile project for any company. In short, it can help you understand exactly what your goals and value propositions are with clear and intentional language. Here are some other advantages of crafting a mission statement for your business:
It helps outline your company’s focus
By creating a mission statement, you’ll be able to hone in on a particular area of focus for your company. This can help you create much needed clarity early on in your founder journey.
They clarify your goals and position
Mission statements can help you understand how to position yourself against competitors and synthesize your goals in a few sentences.
They create a connection with your customers
The most successful mission statements create clear value propositions for your ideal customers. Done right, these statements can give customers a mission they can empathize with.

10 mission statement examples from successful companies

Need a little inspiration to generate your own mission statement? These mission statements were created by some of the most successful companies around. From Google to Disney, here are some notable mission statements:
Our mission is to organize the world's information and make it universally accessible and useful.
Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.
To accelerate the world’s transition to sustainable energy.
Enable every organization to be data-driven.
Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
Robinhood's mission is to democratize finance for all.
To help people throughout the world realize their full potential.
To bring inspiration and innovation to every athlete in the world.
Our mission is to inspire creativity and bring joy.
The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Close up shot of hands on a Macbook keyboard.


What is a mission statement?
A mission statement is a short blurb, usually no longer than a few sentences, that lays out your company ethos, goals, and value.
When should you create a mission statement?
Mission statements should be created early on in your journey to clarify what your ethos should be.
Why do you need a mission statement?
Mission statements can serve as a guardrail for keeping your company focused on its core goals.
Where should you share your mission statement?
Given that they’re a core tenant of your business, mission statements should be shared as widely and visibly as possible. Think social media profiles, the About section of your website, advertisements, and any other public facing platforms.
What’s the difference between a vision statement and a mission statement?
While they seem similar, mission statements and vision statements serve two distinct purposes.

Mission statements should represent the goals and values of your company in perpetuity. Vision statements should represent the roadmap for reaching company goals and should be revisited on a regular basis as your company evolves.

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