What is “velocity coding”? Where the term came from

What is “velocity coding”?

Velocity coding is an informal term for a software development approach focused on shipping functional features quickly—delivering immediate business value over polished, perfect code. Instead of building for theoretical edge cases or gold-standard architecture from day one, teams prioritize speed and iteration.

Teams using velocity coding as an approach aim to:

• Implement a minimum viable solution for current needs
• Refactor later if the feature proves valuable

As competition intensifies and user expectations grow, businesses are under increasing pressure to deliver software quickly. Approaches like velocity coding, which align with agile principles, can help teams release iterations sooner. However, code quality should still be top-of-mind.

Where did velocity coding come from?

The philosophy behind velocity coding was shaped by startup culture and agile development practices, as startups needed to get to market fast and traditional development models felt too slow and heavy.

While no single person coined the term, the philosophy echoes ideas popularized by tech leaders and early adopters of agile.

As high-growth companies experimented with rapid releases, engineers began documenting their methods through blogs and forums. Over time, what was once just “coding fast” evolved into an informal methodology to act as a shortcut to technical debt.

How velocity coding works

Velocity coding is often paired with modern DevOps practices and continuous delivery. Teams break projects into small, independent features that can be built and shipped fast—sometimes daily.

Core elements of velocity coding as an approach include:

• Prioritizing business value: Teams build features with measurable, short-term impact where “nice-to-haves” are postponed or deprioritized
• Robust pipelines: Automated testing and deployment reduce risk while maintaining speed
• Feature flags: Allow teams to test features in production, roll out gradually, and revert quickly if needed
• Production monitoring: Issues are caught early, helping teams iterate based on real-world data
• Bias toward action: Teams ship real features instead of debating hypotheticals where imperfection is expected and planned for

Does velocity coding matter?

Velocity coding shortens time-to-market and boosts agility. By testing features quickly, teams avoid sinking time and budget into ideas that don’t land. Instead, they prioritize what customers actually use based on real behavior. However, trade-offs between quality of code is still important to maintain, even with velocity in mind.

Velocity coding can also shift company culture. Teams develop comfort with experimentation and a focus on progress over perfection.

In practice, that could mean:

• A product team sees a competitor’s new feature, ships a simplified version in weeks, and expands from there
• A marketing team launches five small campaigns, doubles down on the best performer, and ditches what doesn’t work

TL;DR

Velocity coding is an informal development strategy that prioritizes fast delivery and business impact over technical perfection. It encourages teams to ship quickly, learn from real-world use, and iterate with purpose.