What expense category does Attentive fall under?

Attentive usually is considered in the 'Software' expense category, specifically under the 'Mobile Marketing and SMS Software' subcategory.

Role of the Expense in Business

Attentive is a leader in mobile marketing, offering innovative SMS marketing solutions, crucial for businesses aiming to engage customers directly and effectively through text messaging.

Practical Example

A retail brand using Attentive for personalized SMS marketing campaigns and customer engagement would categorize these expenses under 'Mobile Marketing and SMS Software'.

Specialized Expense

For smaller businesses using Attentive for occasional SMS promotions, it might be categorized under 'General Marketing Tools'.

Conclusion

Attentive's dominant role in mobile marketing and SMS communication categorizes it within the 'Software' expense category, particularly for its targeted and effective marketing strategies.