What expense category does Attentive fall under?
Audrey Carroll, Senior Manager, Accounting, RampSee how Ramp automates accounting for 25k+ businesses
Attentive usually is considered in the 'Software' expense category, specifically under the 'Mobile Marketing and SMS Software' subcategory.
Role of the Expense in Business
Attentive is a leader in mobile marketing, offering innovative SMS marketing solutions, crucial for businesses aiming to engage customers directly and effectively through text messaging.
Practical Example
A retail brand using Attentive for personalized SMS marketing campaigns and customer engagement would categorize these expenses under 'Mobile Marketing and SMS Software'.
Specialized Expense
For smaller businesses using Attentive for occasional SMS promotions, it might be categorized under 'General Marketing Tools'.
Conclusion
Attentive's dominant role in mobile marketing and SMS communication categorizes it within the 'Software' expense category, particularly for its targeted and effective marketing strategies.
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The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.
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