Expense Category
Marketing

What expense category do Google services come under?

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There is no definitive answer to this question, as the correct expense category for Google services will depend on the specific service being used, and how it is being used by the business. However, some common expense categories for Google services include:

1. Advertising and Marketing

Many Google services can be used for advertising and marketing purposes, such as Google Ads, YouTube, and Google Analytics. These services can help businesses to reach new customers, and to track and measure the results of their marketing campaigns.

2. Office and Productivity

Google offers a range of office and productivity tools, such as Gmail, Google Docs, and Google Sheets. These tools can be used to help businesses to communicate and collaborate more effectively, and to increase productivity.

3. Customer Relationship Management (CRM)

Google offers a number of CRM tools, such as Google Contacts and Google Calendar. These tools can help businesses to manage their customer relationships more effectively, and to keep track of important customer data.

4. Web and App Development

Google provides a number of tools and services that can be used for web and app development, such as Google App Engine and Google Cloud Platform. These tools can help businesses to develop and deploy web and mobile applications more effectively.

5. Data Management

Google offers a number of tools for data management, such as Google BigQuery and Google Cloud Storage. These tools can help businesses to store, manage, and analyze their data more effectively.

6. Other

There are many other Google services that could potentially fall under other expense categories, such as Google Earth (travel), Google Maps (transportation), and Google Translate (language services).

As you can see, there is no single answer to the question of which expense category Google services come under. The correct expense category will depend on the specific service being used, and how the busines uses it. If you are unsure which category is appropriate for a particular service, please consult with your accountant or financial advisor.

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As we scale we need tools that are built to scale with us - we need to see expenses real time, we need to see duplicate spend. These types of insights are important to the health of our business.
Steve Padis, SVP Finance & Strategy, Barry's
The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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