What expense category is Hootsuite?

Audrey CarrollAudrey Carroll, Senior Manager, Accounting, Ramp

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Trying to figure out where Hootsuite fits in your expense categories? You're not alone. Let's break down how to classify Hootsuite expenses so your financial reports stay organized and accurate.

Classifying Hootsuite expenses

When it comes to categorizing Hootsuite expenses, there are a few options depending on how your company uses it. Here are the main categories to consider:

  • Marketing software/tools: If your marketing team uses Hootsuite to manage social media campaigns, schedule posts, and track engagement, this category aligns with your marketing spend.
  • Software subscriptions: Since Hootsuite is a SaaS (Software as a Service) product, grouping it with other software subscriptions can help you monitor overall tech costs.
  • Operating expenses: For a broader approach, you might categorize it under operating expenses, especially if multiple departments use it.

Examples of Hootsuite expenses

Depending on how your business leverages Hootsuite, here are some expense examples:

  • Social media management: Costs for scheduling posts and monitoring social channels.
  • Advertising expenses: Fees for running and tracking social media ads through Hootsuite.
  • Team collaboration features: Charges for tools that help your team collaborate on social content.
  • Analytics and reporting: Expenses for accessing in-depth analytics to measure performance.

For example, if your company subscribes to Hootsuite's Professional plan at $49 per month, you can categorize the $588 annual expense under software subscriptions.

Tax implications of Hootsuite expenses

Properly categorizing Hootsuite can help with tax deductions. Here's what to keep in mind:

  • Deductible business expense: Software subscriptions like Hootsuite are generally tax-deductible.
  • Capital expenses: If you pay for a Hootsuite subscription for multiple years upfront, this can be considered a capital expense. Capital expenses are not deductible in the year they are incurred but can be depreciated over time.

Classifying Hootsuite under the right category ensures correct expense reporting. Tax laws can vary, so it's wise to check with an accountant. Remember to save invoices and receipts for your Hootsuite expenses for accurate record-keeping.

Let Ramp automate your expense process

Managing expenses like Hootsuite doesn't have to be a hassle. With Ramp, you can automate the categorization and tracking of all your software subscriptions. Ramp's platform makes it easy to stay organized, save time, and get clear insights into your spending. Let Ramp handle the details so you can focus on growing your business.

See how Ramp automates accounting and more

As we scale we need tools that are built to scale with us - we need to see expenses real time, we need to see duplicate spend. These types of insights are important to the health of our business.

Steve Padis

SVP Finance & Strategy, Barry's

The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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