Expense Category
What expense category does Hubspot fall under?
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Hubspot is categorized under the 'Software' expense category, specifically in the 'Marketing and CRM Software' subcategory.

Role of the Expense in Business

Hubspot offers a range of tools for inbound marketing, sales, and customer relationship management, widely used by businesses to attract, engage, and delight customers.

Practical Example

A marketing agency using Hubspot for lead generation and email marketing campaigns would categorize these expenses under 'Marketing and CRM Software'. A sales team utilizing Hubspot for CRM and sales pipeline management also falls into this subcategory.

Specialized Expense

For smaller businesses using Hubspot primarily for its free tools or basic features, it might be categorized under 'General Business Software'.


Hubspot fits broadly under the 'Software' expense category, with its diverse applications in marketing and sales influencing its specific subcategory classification.

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As we scale we need tools that are built to scale with us - we need to see expenses real time, we need to see duplicate spend. These types of insights are important to the health of our business.
Steve Padis, SVP Finance & Strategy, Barry's
The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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