Intercom falls under the 'Software' expense category, specifically in the 'Customer Communication and Engagement Software' subcategory.
Role of the Expense in Business
Intercom is a platform for customer communication, offering chat, messaging, and customer engagement tools, widely used by businesses for enhancing customer support and sales processes.
A company using Intercom for live customer chat support and targeted messaging campaigns would categorize these expenses under 'Customer Communication and Engagement Software'.
For businesses using Intercom on a limited scale for specific customer interactions, it might be categorized under 'General Customer Service Tools'.
Intercom's specialization in customer communication and engagement places it within the 'Software' expense category, particularly for those functions.