Klaviyo is categorized under the 'Software' expense category, specifically in the 'Email Marketing and Automation Software' subcategory.
Role of the Expense in Business
Klaviyo is a platform used for email marketing and customer relationship management, particularly useful for e-commerce businesses in automating marketing communications and analyzing customer data.
An e-commerce business using Klaviyo for targeted email campaigns and customer segmentation would categorize these expenses under 'Email Marketing and Automation Software'.
For small businesses using Klaviyo on a limited scale for basic email marketing, it might be categorized under 'General Marketing Tools'.
Klaviyo's role in automated email marketing and customer data analysis places it within the 'Software' expense category, under email marketing and automation.