Expense Category
What expense category does Klaviyo fall under?
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Klaviyo is categorized under the 'Software' expense category, specifically in the 'Email Marketing and Automation Software' subcategory.

Role of the Expense in Business

Klaviyo is a platform used for email marketing and customer relationship management, particularly useful for e-commerce businesses in automating marketing communications and analyzing customer data.

Practical Example

An e-commerce business using Klaviyo for targeted email campaigns and customer segmentation would categorize these expenses under 'Email Marketing and Automation Software'.

Specialized Expense

For small businesses using Klaviyo on a limited scale for basic email marketing, it might be categorized under 'General Marketing Tools'.


Klaviyo's role in automated email marketing and customer data analysis places it within the 'Software' expense category, under email marketing and automation.

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As we scale we need tools that are built to scale with us - we need to see expenses real time, we need to see duplicate spend. These types of insights are important to the health of our business.
Steve Padis, SVP Finance & Strategy, Barry's
The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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