What expense category does Klaviyo fall under?
Audrey Carroll, Senior Manager, Accounting, RampSee how Ramp automates accounting for 25k+ businesses
Answer
Klaviyo is categorized under the 'Software' expense category, specifically in the 'Email Marketing and Automation Software' subcategory.
Role of the Expense in Business
Klaviyo is a platform used for email marketing and customer relationship management, particularly useful for e-commerce businesses in automating marketing communications and analyzing customer data.
Practical Example
An e-commerce business using Klaviyo for targeted email campaigns and customer segmentation would categorize these expenses under 'Email Marketing and Automation Software'.
Specialized Expense
For small businesses using Klaviyo on a limited scale for basic email marketing, it might be categorized under 'General Marketing Tools'.
Conclusion
Klaviyo's role in automated email marketing and customer data analysis places it within the 'Software' expense category, under email marketing and automation.
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The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.
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