Mailchimp falls under the 'Software' expense category, specifically in the 'Email Marketing and Automation Software' subcategory.
Role of the Expense in Business
Mailchimp is a platform used for email marketing, automation, and audience engagement, widely used by businesses for creating and managing marketing campaigns.
A marketing agency using Mailchimp for email campaigns and audience analytics would categorize these expenses under 'Email Marketing and Automation Software'.
For small businesses or individuals using Mailchimp for occasional newsletters, it might be categorized under 'General Marketing Tools'.
Mailchimp's specialization in email marketing and audience engagement categorizes it within the 'Software' expense category, particularly for marketing and automation.