Expense Category
Software

What expense category does Mailchimp fall under?

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Answer

Mailchimp falls under the 'Software' expense category, specifically in the 'Email Marketing and Automation Software' subcategory.

Role of the Expense in Business

Mailchimp is a platform used for email marketing, automation, and audience engagement, widely used by businesses for creating and managing marketing campaigns.

Practical Example

A marketing agency using Mailchimp for email campaigns and audience analytics would categorize these expenses under 'Email Marketing and Automation Software'.

Specialized Expense

For small businesses or individuals using Mailchimp for occasional newsletters, it might be categorized under 'General Marketing Tools'.

Conclusion

Mailchimp's specialization in email marketing and audience engagement categorizes it within the 'Software' expense category, particularly for marketing and automation.

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As we scale we need tools that are built to scale with us - we need to see expenses real time, we need to see duplicate spend. These types of insights are important to the health of our business.
Steve Padis, SVP Finance & Strategy, Barry's
The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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