Expense Category
What expense category does marketing come under?
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There is no definitive answer to this question, as it depends on how your business classifies and records expenses. However, marketing is typically considered an operational expense, which means it would fall under the category of 'operating expenses' on your income statement.

Operating expenses are those that are incurred in the day-to-day running of your business, as opposed to capital expenses, which are one-time costs associated with major investments or purchases. Marketing expenses can include anything from advertising and market research to salaries for your marketing team.

While there is no wrong answer, it's important to be consistent in how you classify expenses so that you can accurately track and report on your spending. If you have any questions, you should consult with your accountant or financial advisor.

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As we scale we need tools that are built to scale with us - we need to see expenses real time, we need to see duplicate spend. These types of insights are important to the health of our business.
Steve Padis, SVP Finance & Strategy, Barry's
The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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