There is no definitive answer to this question, as the correct expense category for social media management will vary depending on the specific business and its accounting practices. However, some common expense categories for social media management include advertising, marketing, and public relations.
Many businesses treat social media advertising as a separate expense category from other forms of advertising, such as print, television, or radio ads. This is because social media advertising often has a different purpose than other forms of advertising, and is often more targeted and interactive. As such, it can be argued that social media advertising should be its own expense category.
Another common expense category for social media management is marketing. This is because social media can be used for a variety of marketing purposes, such as building brand awareness, generating leads, or creating loyalty among customers. Many businesses choose to lump all of their marketing expenses together, including social media, so that they can get a better sense of their overall marketing spend.
Another possible expense category for social media management is public relations. This is because social media can be used to manage and monitor the online reputation of a business, as well as to engage with customers and build relationships. Many businesses choose to treat social media as a part of their overall public relations strategy, and as such, it is often lumped into that expense category.
There is no right or wrong answer when it comes to which expense category is correct for social media management. The best course of action is to discuss with your accountant or financial advisor to see which category makes the most sense for your specific business.