ZoomInfo is categorized under the 'Software' expense category, specifically in the 'Sales Intelligence and Data Enrichment Software' subcategory.
Role of the Expense in Business
ZoomInfo provides B2B contact and company information, widely used by sales and marketing teams for lead generation, market research, and data enrichment.
A sales team using ZoomInfo for prospecting and lead generation would categorize these expenses under 'Sales Intelligence and Data Enrichment Software'.
For businesses using ZoomInfo for occasional market research, it might be categorized under 'General Business Intelligence Tools'.
ZoomInfo's role in providing sales intelligence and data enrichment categorizes it within the 'Software' expense category, specifically for sales and marketing purposes.