Expense Category
Software

What expense category does ZoomInfo fall under?

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Answer

ZoomInfo is categorized under the 'Software' expense category, specifically in the 'Sales Intelligence and Data Enrichment Software' subcategory.

Role of the Expense in Business

ZoomInfo provides B2B contact and company information, widely used by sales and marketing teams for lead generation, market research, and data enrichment.

Practical Example

A sales team using ZoomInfo for prospecting and lead generation would categorize these expenses under 'Sales Intelligence and Data Enrichment Software'.

Specialized Expense

For businesses using ZoomInfo for occasional market research, it might be categorized under 'General Business Intelligence Tools'.

Conclusion

ZoomInfo's role in providing sales intelligence and data enrichment categorizes it within the 'Software' expense category, specifically for sales and marketing purposes.

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As we scale we need tools that are built to scale with us - we need to see expenses real time, we need to see duplicate spend. These types of insights are important to the health of our business.
Steve Padis, SVP Finance & Strategy, Barry's
The information provided in this article does not constitute legal or financial advice and is for general informational purposes only. Please check with an attorney or financial advisor to obtain advice with respect to the content of this article.

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