Asana
19%
arrow_downward4% YoY
#3
Summary
- Asana ranks #3 within the Project Management category, maintaining its position month-over-month.
- As of March 2026, 19% of organizations who have a vendor in the Project Management category use Asana: down 4 percentage points from last year.
- Asana has the highest adoption among enterprise companies (24%), compared to mid-market (24%), small-to-medium businesses (18%), and micro-SMB (15%).
- Asana key capabilities include task management with custom fields, team collaboration tools, and project timeline visualization, supporting cross-functional team coordination and workflow optimization.
Are businesses buying Asana?
Key stats
19%
arrow_downward4% YoY
Mid-Market, 46%
15%
14%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 18% |
| Mid-market | 24% |
| Enterprise | 24% |
About Asana
Asana is a work management platform that enables teams to plan, track, and coordinate projects and tasks. It helps organizations connect daily work to company objectives through workflows, automation, and AI-powered productivity tools.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 15% | 14% | Mid-Market, 46% | 24% | 24% | 18% |
| Jan 2026 | 13% | 15% | Mid-Market, 46% | 25% | 24% | 18% |
| Dec 2025 | 11% | 14% | Mid-Market, 47% | 26% | 24% | 18% |
| Nov 2025 | 11% | 20% | Mid-Market, 47% | 25% | 24% | 19% |
| Oct 2025 | 11% | 14% | Mid-Market, 47% | 24% | 25% | 19% |
| Sep 2025 | 13% | 14% | Mid-Market, 48% | 24% | 25% | 20% |
| Aug 2025 | 13% | 14% | Mid-Market, 48% | 24% | 25% | 20% |
| Jul 2025 | 16% | 14% | Mid-Market, 48% | 26% | 25% | 20% |
| Jun 2025 | 15% | 14% | Mid-Market, 48% | 25% | 25% | 20% |
| May 2025 | 13% | 14% | Mid-Market, 49% | 24% | 26% | 20% |
| Apr 2025 | 10% | 13% | Mid-Market, 49% | 23% | 26% | 21% |
| Mar 2025 | 10% | 13% | Mid-Market, 48% | 24% | 26% | 22% |
| Feb 2025 | 15% | 13% | Mid-Market, 49% | 25% | 26% | 23% |
| Jan 2025 | 17% | 12% | Mid-Market, 48% | 25% | 27% | 23% |
| Dec 2024 | 14% | 12% | Mid-Market, 47% | 25% | 26% | 23% |
| Nov 2024 | 14% | 12% | Mid-Market, 47% | 27% | 26% | 24% |
| Oct 2024 | 17% | 13% | Mid-Market, 46% | 28% | 26% | 24% |
| Sep 2024 | 18% | 11% | Mid-Market, 46% | 28% | 26% | 24% |
| Aug 2024 | 17% | 12% | Mid-Market, 46% | 27% | 26% | 24% |
| Jul 2024 | 13% | 11% | Mid-Market, 46% | 27% | 26% | 23% |
| Jun 2024 | 17% | 11% | Mid-Market, 46% | 28% | 26% | 23% |
| May 2024 | 18% | 11% | Mid-Market, 46% | 28% | 26% | 23% |
| Apr 2024 | 17% | 11% | Mid-Market, 44% | 26% | 25% | 23% |
| Mar 2024 | 17% | 9% | Mid-Market, 45% | 28% | 25% | 22% |
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