20%
0% YoY
#3
Summary
- Asana ranks #3 within the Project Management category, maintaining its position month-over-month.
- As of October 2026, 20% of organizations who have a vendor in the Project Management category use Asana: down < 1 percentage points from last year.
- Asana has the highest adoption among mid-market companies (25%), compared to enterprise (23%), small-to-medium businesses (19%), and micro-SMB (17%).
- Asana key capabilities include task management with custom fields, team collaboration tools, and project timeline visualization, supporting cross-functional team coordination and workflow optimization.
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Key stats
20%
0% YoY
Mid-Market, 50%
17%
10%
#2
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 19% |
| Mid-market | 25% |
| Enterprise | 23% |
About Asana
Asana is a work management platform that enables teams to plan, track, and coordinate projects and tasks. It helps organizations connect daily work to company objectives through workflows, automation, and AI-powered productivity tools.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 17% | 10% | Mid-Market, 50% | 23% | 25% | 19% |
| Aug 2026 | 16% | 11% | Mid-Market, 51% | 23% | 25% | 19% |
| Jul 2026 | 14% | 11% | Mid-Market, 50% | 23% | 25% | 19% |
| Jun 2026 | 16% | 11% | Mid-Market, 51% | 24% | 25% | 19% |
| May 2026 | 16% | 11% | Mid-Market, 51% | 23% | 25% | 19% |
| Apr 2026 | 15% | 11% | Mid-Market, 51% | 23% | 25% | 19% |
| Mar 2026 | 14% | 11% | Mid-Market, 51% | 23% | 24% | 19% |
| Feb 2026 | 15% | 11% | Mid-Market, 50% | 22% | 24% | 19% |
| Jan 2026 | 14% | 11% | Mid-Market, 50% | 24% | 24% | 19% |
| Dec 2025 | 13% | 11% | Mid-Market, 51% | 25% | 24% | 19% |
| Nov 2025 | 14% | 12% | Mid-Market, 51% | 24% | 24% | 19% |
| Oct 2025 | 13% | 12% | Mid-Market, 52% | 23% | 24% | 19% |
| Sep 2025 | 14% | 12% | Mid-Market, 52% | 22% | 25% | 20% |
| Aug 2025 | 14% | 12% | Mid-Market, 52% | 22% | 25% | 20% |
| Jul 2025 | 15% | 12% | Mid-Market, 52% | 22% | 25% | 20% |
| Jun 2025 | 15% | 12% | Mid-Market, 53% | 22% | 25% | 20% |
| May 2025 | 14% | 12% | Mid-Market, 53% | 21% | 25% | 20% |
| Apr 2025 | 13% | 11% | Mid-Market, 53% | 20% | 25% | 20% |
| Mar 2025 | 12% | 12% | Mid-Market, 53% | 20% | 26% | 20% |
| Feb 2025 | 14% | 13% | Mid-Market, 54% | 20% | 25% | 21% |
| Jan 2025 | 17% | 13% | Mid-Market, 53% | 20% | 26% | 21% |
| Dec 2024 | 14% | 12% | Mid-Market, 51% | 20% | 25% | 21% |
| Nov 2024 | 14% | 12% | Mid-Market, 51% | 22% | 25% | 21% |
| Oct 2024 | 16% | 13% | Mid-Market, 50% | 22% | 25% | 21% |
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