34%
arrow_downward3% YoY
#2
Summary
- Datadog ranks #2 within the Observability category, maintaining its position month-over-month.
- As of January 2026, 34% of organizations who have a vendor in the Observability category use Datadog: down 3 percentage points from last year.
- Datadog has the highest adoption among mid-market companies (40%), compared to enterprise (34%), small-to-medium businesses (31%), and micro-SMB (28%).
- Datadog key capabilities include infrastructure monitoring, application performance monitoring, and log management, supporting comprehensive observability across cloud environments.
Key stats
34%
arrow_downward3% YoY
Mid-Market, 50%
30%
29%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 31% |
| Mid-market | 40% |
| Enterprise | 34% |
About Datadog
Datadog is a cloud monitoring and observability platform that provides infrastructure, application, and security monitoring across distributed environments. It helps teams unify observability and security analytics at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 30% | 29% | Mid-Market, 50% | 34% | 40% | 31% |
| Dec 2025 | 27% | 29% | Mid-Market, 50% | 35% | 40% | 31% |
| Nov 2025 | 22% | 29% | Mid-Market, 50% | 37% | 39% | 31% |
| Oct 2025 | 24% | 29% | Mid-Market, 48% | 38% | 39% | 31% |
| Sep 2025 | 27% | 30% | Mid-Market, 47% | 37% | 38% | 32% |
| Aug 2025 | 24% | 30% | Mid-Market, 49% | 38% | 37% | 32% |
| Jul 2025 | 23% | 30% | Mid-Market, 48% | 36% | 38% | 33% |
| Jun 2025 | 22% | 30% | Mid-Market, 47% | 35% | 38% | 33% |
| May 2025 | 18% | 30% | Mid-Market, 47% | 35% | 38% | 34% |
| Apr 2025 | 24% | 31% | Mid-Market, 48% | 33% | 38% | 34% |
| Mar 2025 | 25% | 32% | Mid-Market, 48% | 36% | 39% | 35% |
| Feb 2025 | 23% | 33% | Mid-Market, 48% | 38% | 39% | 35% |
| Jan 2025 | 23% | 34% | Mid-Market, 48% | 35% | 40% | 35% |
| Dec 2024 | 27% | 34% | Mid-Market, 49% | 37% | 41% | 37% |
| Nov 2024 | 32% | 34% | Mid-Market, 49% | 35% | 41% | 38% |
| Oct 2024 | 31% | 35% | Mid-Market, 50% | 36% | 41% | 38% |
| Sep 2024 | 30% | 34% | Mid-Market, 48% | 37% | 41% | 38% |
| Aug 2024 | 29% | 36% | Mid-Market, 49% | 36% | 42% | 38% |
| Jul 2024 | 33% | 39% | Mid-Market, 48% | 35% | 42% | 38% |
| Jun 2024 | 25% | 40% | Mid-Market, 47% | 36% | 41% | 38% |
| May 2024 | 32% | 41% | Mid-Market, 48% | 36% | 41% | 39% |
| Apr 2024 | 20% | 41% | Mid-Market, 49% | 35% | 40% | 38% |
| Mar 2024 | 33% | 45% | Mid-Market, 50% | 34% | 41% | 40% |
| Feb 2024 | 31% | 47% | Mid-Market, 51% | 34% | 42% | 39% |
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