29%
arrow_downward2% YoY
#2
Summary
- Datadog ranks #2 within the Observability category, maintaining its position month-over-month.
- As of April 2026, 29% of organizations who have a vendor in the Observability category use Datadog: down 2 percentage points from last year.
- Datadog has the highest adoption among mid-market companies (32%), compared to enterprise (29%), small-to-medium businesses (27%), and micro-SMB (25%).
- Datadog key capabilities include infrastructure monitoring, application performance monitoring, and log management, supporting comprehensive observability across cloud environments.
Are businesses buying Datadog?
Key stats
29%
arrow_downward2% YoY
Mid-Market, 50%
22%
20%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 27% |
| Mid-market | 32% |
| Enterprise | 29% |
About Datadog
Datadog is a cloud monitoring and observability platform that provides infrastructure, application, and security monitoring across distributed environments. It helps teams unify observability and security analytics at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 22% | 20% | Mid-Market, 50% | 29% | 32% | 27% |
| Feb 2026 | 17% | 20% | Mid-Market, 50% | 30% | 33% | 28% |
| Jan 2026 | 22% | 20% | Mid-Market, 50% | 29% | 33% | 28% |
| Dec 2025 | 19% | 20% | Mid-Market, 50% | 29% | 32% | 28% |
| Nov 2025 | 17% | 20% | Mid-Market, 50% | 30% | 32% | 28% |
| Oct 2025 | 20% | 19% | Mid-Market, 48% | 30% | 31% | 28% |
| Sep 2025 | 20% | 20% | Mid-Market, 47% | 30% | 31% | 29% |
| Aug 2025 | 17% | 20% | Mid-Market, 48% | 32% | 30% | 29% |
| Jul 2025 | 21% | 20% | Mid-Market, 47% | 29% | 30% | 29% |
| Jun 2025 | 17% | 20% | Mid-Market, 46% | 28% | 31% | 30% |
| May 2025 | 14% | 20% | Mid-Market, 46% | 28% | 30% | 30% |
| Apr 2025 | 18% | 20% | Mid-Market, 48% | 26% | 30% | 31% |
| Mar 2025 | 19% | 21% | Mid-Market, 47% | 30% | 30% | 31% |
| Feb 2025 | 18% | 16% | Mid-Market, 47% | 30% | 31% | 31% |
| Jan 2025 | 17% | 17% | Mid-Market, 47% | 30% | 31% | 31% |
| Dec 2024 | 19% | 17% | Mid-Market, 48% | 32% | 32% | 33% |
| Nov 2024 | 27% | 18% | Mid-Market, 48% | 30% | 33% | 34% |
| Oct 2024 | 20% | 18% | Mid-Market, 48% | 30% | 33% | 34% |
| Sep 2024 | 24% | 17% | Mid-Market, 47% | 31% | 33% | 34% |
| Aug 2024 | 21% | 18% | Mid-Market, 48% | 32% | 33% | 34% |
| Jul 2024 | 27% | 20% | Mid-Market, 48% | 31% | 33% | 34% |
| Jun 2024 | 17% | 20% | Mid-Market, 46% | 31% | 32% | 34% |
| May 2024 | 23% | 23% | Mid-Market, 47% | 31% | 32% | 35% |
| Apr 2024 | 16% | 24% | Mid-Market, 49% | 32% | 32% | 35% |
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