OpenAI
workspace_premiumMost adopted
86%
arrow_upward1% YoY
#1
Summary
- OpenAI ranks #1 within the generative AI category, maintaining its position month-over-month.
- As of March 2026, 86% of organizations who have a vendor in the generative AI category use OpenAI: up 1 percentage point from last year.
- OpenAI has the highest adoption among enterprise companies (91%), compared to mid-market (91%), small-to-medium businesses (85%), and micro-SMB (82%).
- OpenAI key capabilities include large language model APIs, multimodal interfaces, and developer-focused integrations, supporting text generation, image processing, and code completion at enterprise scale.
Are businesses buying OpenAI?
Key stats
86%
arrow_upward1% YoY
Mid-Market, 42%
43%
18%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 85% |
| Mid-market | 91% |
| Enterprise | 91% |
About OpenAI
OpenAI is an artificial intelligence research and deployment company developing advanced models like GPT and DALL-E. It aims to ensure that artificial general intelligence benefits all of humanity.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 43% | 18% | Mid-Market, 42% | 91% | 91% | 85% |
| Jan 2026 | 55% | 18% | Mid-Market, 42% | 93% | 93% | 88% |
| Dec 2025 | 67% | 18% | Mid-Market, 42% | 93% | 93% | 89% |
| Nov 2025 | 68% | 18% | Mid-Market, 42% | 93% | 93% | 90% |
| Oct 2025 | 69% | 17% | Mid-Market, 43% | 93% | 93% | 90% |
| Sep 2025 | 79% | 17% | Mid-Market, 43% | 94% | 94% | 91% |
| Aug 2025 | 80% | 16% | Mid-Market, 43% | 93% | 94% | 91% |
| Jul 2025 | 77% | 15% | Mid-Market, 43% | 92% | 94% | 90% |
| Jun 2025 | 78% | 14% | Mid-Market, 43% | 92% | 94% | 90% |
| May 2025 | 82% | 14% | Mid-Market, 43% | 92% | 94% | 90% |
| Apr 2025 | 86% | 13% | Mid-Market, 43% | 93% | 94% | 90% |
| Mar 2025 | 80% | 12% | Mid-Market, 43% | 89% | 93% | 87% |
| Feb 2025 | 76% | 9% | Mid-Market, 43% | 90% | 92% | 84% |
| Jan 2025 | 75% | 5% | Mid-Market, 42% | 90% | 91% | 84% |
| Dec 2024 | 78% | 5% | Mid-Market, 43% | 92% | 92% | 84% |
| Nov 2024 | 72% | 5% | Mid-Market, 43% | 91% | 92% | 84% |
| Oct 2024 | 70% | 4% | Mid-Market, 42% | 91% | 92% | 85% |
| Sep 2024 | 76% | 4% | Mid-Market, 42% | 92% | 93% | 86% |
| Aug 2024 | 71% | 4% | Mid-Market, 42% | 94% | 94% | 87% |
| Jul 2024 | 74% | 4% | Mid-Market, 42% | 94% | 95% | 88% |
| Jun 2024 | 85% | 4% | Mid-Market, 42% | 94% | 96% | 89% |
| May 2024 | 89% | 4% | Mid-Market, 41% | 93% | 96% | 89% |
| Apr 2024 | 83% | 3% | Mid-Market, 41% | 89% | 95% | 89% |
| Mar 2024 | 80% | 2% | Mid-Market, 42% | 91% | 95% | 89% |
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