92%
arrow_downward3% YoY
Summary
- openai ranks #1 within the Generative AI category, maintaining its position month-over-month.
- As of December 2025, 92% of organizations who have a vendor in the Generative AI category use openai: down 3 percentage points from last year.
- openai has the highest adoption among mid-market companies (95%), compared to enterprise (94%), small-to-medium businesses (94%), and micro-SMB (89%).
- OpenAI key capabilities include large language model APIs, multimodal interfaces, and developer-focused integrations, supporting text generation, image processing, and code completion at enterprise scale.
Key stats
92%
arrow_downward3% YoY
SMB, 34%
72%
24%
#1
#23
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 94% |
| Mid-market | 95% |
| Enterprise | 94% |
About OpenAI
Websiteopenai.com
OpenAI is an artificial intelligence research and deployment company developing advanced models like GPT and DALL-E. It aims to ensure that artificial general intelligence benefits all of humanity.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 74% | 24% | SMB, 34% | 95% | 95% | 94% |
| Nov 2025 | 75% | 23% | SMB, 34% | 95% | 95% | 95% |
| Oct 2025 | 82% | 22% | SMB, 35% | 95% | 95% | 95% |
| Sep 2025 | 81% | 21% | SMB, 35% | 94% | 96% | 95% |
| Aug 2025 | 82% | 19% | SMB, 35% | 93% | 96% | 95% |
| Jul 2025 | 81% | 18% | SMB, 35% | 93% | 96% | 95% |
| Jun 2025 | 82% | 16% | SMB, 35% | 93% | 96% | 95% |
| May 2025 | 83% | 15% | SMB, 35% | 93% | 96% | 95% |
| Apr 2025 | 85% | 14% | SMB, 35% | 94% | 96% | 95% |
| Mar 2025 | 79% | 12% | SMB, 35% | 94% | 96% | 95% |
| Feb 2025 | 81% | 8% | SMB, 35% | 97% | 97% | 95% |
| Jan 2025 | 82% | 7% | SMB, 35% | 96% | 97% | 95% |
| Dec 2024 | 84% | 6% | SMB, 35% | 97% | 97% | 96% |
| Nov 2024 | 81% | 3% | SMB, 34% | 96% | 97% | 96% |
| Oct 2024 | 82% | 2% | SMB, 34% | 98% | 97% | 97% |
| Sep 2024 | 84% | 2% | SMB, 34% | 99% | 98% | 97% |
| Aug 2024 | 84% | 2% | SMB, 33% | 100% | 98% | 97% |
| Jul 2024 | 85% | 1% | SMB, 33% | 100% | 98% | 98% |
| Jun 2024 | 90% | 1% | SMB, 33% | 99% | 99% | 98% |
| May 2024 | 93% | 1% | SMB, 33% | 100% | 99% | 98% |
| Apr 2024 | 90% | 1% | SMB, 33% | 99% | 99% | 98% |
| Mar 2024 | 88% | — | SMB, 32% | 99% | 99% | 99% |
| Feb 2024 | 96% | — | SMB, 32% | 99% | 99% | 99% |
| Jan 2024 | 97% | — | SMB, 32% | 99% | 99% | 99% |