64%
arrow_upward11% YoY
#1
Summary
- OpenAI ranks #2 within the generative AI category, maintaining its position month-over-month.
- As of April 2026, 64% of organizations who have a vendor in the generative AI category use OpenAI: up 11 percentage points from last year.
- OpenAI has the highest adoption among enterprise companies (72%), compared to mid-market (71%), small-to-medium businesses (62%), and micro-SMB (60%).
- OpenAI key capabilities include large language model APIs, multimodal interfaces, and developer-focused integrations, supporting text generation, image processing, and code completion at enterprise scale.
Are businesses buying OpenAI?
Key stats
64%
arrow_upward11% YoY
Mid-Market, 43%
24%
12%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 62% |
| Mid-market | 71% |
| Enterprise | 72% |
About OpenAI
OpenAI is an artificial intelligence research and deployment company developing advanced models like GPT and DALL-E. It aims to ensure that artificial general intelligence benefits all of humanity.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 24% | 12% | Mid-Market, 43% | 72% | 71% | 62% |
| Feb 2026 | 28% | 11% | Mid-Market, 43% | 74% | 72% | 63% |
| Jan 2026 | 31% | 11% | Mid-Market, 43% | 75% | 72% | 64% |
| Dec 2025 | 37% | 11% | Mid-Market, 44% | 76% | 72% | 65% |
| Nov 2025 | 33% | 11% | Mid-Market, 44% | 74% | 71% | 65% |
| Oct 2025 | 37% | 12% | Mid-Market, 44% | 73% | 71% | 65% |
| Sep 2025 | 49% | 12% | Mid-Market, 44% | 73% | 71% | 65% |
| Aug 2025 | 53% | 11% | Mid-Market, 45% | 72% | 70% | 64% |
| Jul 2025 | 45% | 11% | Mid-Market, 45% | 69% | 68% | 61% |
| Jun 2025 | 41% | 11% | Mid-Market, 45% | 67% | 67% | 59% |
| May 2025 | 43% | 11% | Mid-Market, 45% | 66% | 66% | 58% |
| Apr 2025 | 47% | 11% | Mid-Market, 46% | 65% | 64% | 56% |
| Mar 2025 | 44% | 10% | Mid-Market, 47% | 60% | 60% | 51% |
| Feb 2025 | 42% | 9% | Mid-Market, 47% | 57% | 56% | 46% |
| Jan 2025 | 35% | 8% | Mid-Market, 47% | 55% | 53% | 43% |
| Dec 2024 | 32% | 8% | Mid-Market, 47% | 55% | 52% | 42% |
| Nov 2024 | 28% | 7% | Mid-Market, 47% | 53% | 51% | 41% |
| Oct 2024 | 26% | 7% | Mid-Market, 47% | 52% | 50% | 41% |
| Sep 2024 | 32% | 7% | Mid-Market, 48% | 53% | 50% | 41% |
| Aug 2024 | 26% | 6% | Mid-Market, 48% | 51% | 49% | 39% |
| Jul 2024 | 24% | 7% | Mid-Market, 48% | 49% | 47% | 39% |
| Jun 2024 | 29% | 8% | Mid-Market, 49% | 49% | 47% | 38% |
| May 2024 | 28% | 8% | Mid-Market, 49% | 49% | 45% | 37% |
| Apr 2024 | 23% | 7% | Mid-Market, 50% | 46% | 43% | 35% |
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