93%
-3% YoY
#1
Summary
- OpenAI ranks #1 within the Generative AI category, maintaining its position month-over-month.
- As of October 2025, 93% of organizations who have a vendor in the Generative AI category use OpenAI: down 3 percentage points from last year.
- OpenAI has the highest adoption among enterprise companies (95%), compared to mid-market (95%), small-to-medium businesses (95%), and micro-SMB (91%).
- OpenAI key capabilities include large language model APIs, multimodal interfaces, and developer-focused integrations, supporting text generation, image processing, and code completion at enterprise scale.
Key stats
93%
-3% YoY
SMB, 35%
#1
6%
81%
22%
#10
#1
#12
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 95% |
| Mid-market | 95% |
| Enterprise | 95% |
About OpenAI
Websiteopenai.com
OpenAI is an artificial intelligence research and deployment company developing advanced models like GPT and DALL-E. It aims to ensure that artificial general intelligence benefits all of humanity.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 22% | SMB, 35% | 95% | 95% | 95% |
| Sep 2025 | 80% | 21% | SMB, 35% | 94% | 95% | 95% |
| Aug 2025 | 81% | 19% | SMB, 35% | 93% | 95% | 95% |
| Jul 2025 | 79% | 18% | SMB, 35% | 94% | 96% | 95% |
| Jun 2025 | 82% | 16% | SMB, 35% | 94% | 96% | 95% |
| May 2025 | 83% | 15% | SMB, 35% | 94% | 96% | 95% |
| Apr 2025 | 85% | 14% | SMB, 35% | 95% | 96% | 95% |
| Mar 2025 | 79% | 12% | SMB, 35% | 95% | 96% | 95% |
| Feb 2025 | 80% | 8% | SMB, 35% | 97% | 97% | 95% |
| Jan 2025 | 82% | 7% | SMB, 35% | 95% | 97% | 95% |
| Dec 2024 | 84% | 6% | SMB, 35% | 97% | 97% | 96% |
| Nov 2024 | 82% | 5% | SMB, 34% | 96% | 97% | 96% |
| Oct 2024 | 83% | 4% | SMB, 34% | 97% | 97% | 97% |
| Sep 2024 | 84% | 2% | SMB, 34% | 98% | 98% | 97% |
| Aug 2024 | 84% | 2% | SMB, 33% | 99% | 98% | 97% |
| Jul 2024 | 85% | 1% | SMB, 33% | 99% | 98% | 98% |
| Jun 2024 | 90% | 1% | SMB, 33% | 99% | 99% | 99% |
| May 2024 | 93% | 1% | SMB, 33% | 100% | 99% | 99% |
| Apr 2024 | 90% | 1% | SMB, 33% | 100% | 99% | 99% |
| Mar 2024 | 89% | 1% | SMB, 32% | 100% | 99% | 99% |
| Feb 2024 | 97% | — | SMB, 32% | 100% | 99% | 99% |
| Jan 2024 | 98% | — | SMB, 32% | 100% | 99% | 99% |
| Dec 2023 | 97% | — | SMB, 32% | 100% | 99% | 99% |
| Nov 2023 | 97% | — | Mid-Market/Enterprise, 19% | 100% | 99% | 99% |