OpenAI
workspace_premiumMost adopted
84%
arrow_downward4% YoY
#1
Summary
- OpenAI ranks #1 within the generative AI category, maintaining its position month-over-month.
- As of March 2026, 84% of organizations who have a vendor in the generative AI category use OpenAI: down 4 percentage points from last year.
- OpenAI has the highest adoption among enterprise companies (90%), compared to mid-market (89%), small-to-medium businesses (82%), and micro-SMB (79%).
- OpenAI key capabilities include large language model APIs, multimodal interfaces, and developer-focused integrations, supporting text generation, image processing, and code completion at enterprise scale.
Are businesses buying OpenAI?
Key stats
84%
arrow_downward4% YoY
Mid-Market, 42%
36%
20%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 82% |
| Mid-market | 89% |
| Enterprise | 90% |
About OpenAI
OpenAI is an artificial intelligence research and deployment company developing advanced models like GPT and DALL-E. It aims to ensure that artificial general intelligence benefits all of humanity.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 36% | 20% | Mid-Market, 42% | 90% | 89% | 82% |
| Jan 2026 | 46% | 21% | Mid-Market, 42% | 93% | 91% | 86% |
| Dec 2025 | 59% | 21% | Mid-Market, 43% | 93% | 92% | 88% |
| Nov 2025 | 60% | 20% | Mid-Market, 43% | 93% | 93% | 89% |
| Oct 2025 | 61% | 20% | Mid-Market, 43% | 94% | 93% | 90% |
| Sep 2025 | 73% | 19% | Mid-Market, 44% | 94% | 94% | 91% |
| Aug 2025 | 80% | 18% | Mid-Market, 44% | 93% | 95% | 91% |
| Jul 2025 | 78% | 17% | Mid-Market, 43% | 93% | 94% | 91% |
| Jun 2025 | 80% | 16% | Mid-Market, 44% | 92% | 95% | 91% |
| May 2025 | 82% | 16% | Mid-Market, 44% | 92% | 95% | 91% |
| Apr 2025 | 86% | 15% | Mid-Market, 44% | 93% | 95% | 91% |
| Mar 2025 | 80% | 14% | Mid-Market, 43% | 90% | 94% | 88% |
| Feb 2025 | 77% | 10% | Mid-Market, 44% | 92% | 93% | 87% |
| Jan 2025 | 77% | 6% | Mid-Market, 43% | 93% | 92% | 87% |
| Dec 2024 | 82% | 6% | Mid-Market, 43% | 95% | 93% | 88% |
| Nov 2024 | 76% | 5% | Mid-Market, 43% | 94% | 93% | 88% |
| Oct 2024 | 76% | 5% | Mid-Market, 42% | 94% | 94% | 89% |
| Sep 2024 | 80% | 5% | Mid-Market, 43% | 94% | 94% | 90% |
| Aug 2024 | 76% | 4% | Mid-Market, 43% | 95% | 95% | 90% |
| Jul 2024 | 77% | 5% | Mid-Market, 43% | 96% | 96% | 92% |
| Jun 2024 | 86% | 5% | Mid-Market, 42% | 96% | 97% | 93% |
| May 2024 | 91% | 5% | Mid-Market, 42% | 97% | 97% | 94% |
| Apr 2024 | 87% | 3% | Mid-Market, 42% | 94% | 97% | 94% |
| Mar 2024 | 83% | 2% | Mid-Market, 42% | 94% | 97% | 95% |
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