Nathan Follen
Head of Business Systems Operations, Ramp
Articles by Nathan Follen
ARTICLE
Trends in data enrichment vendors (Q1 2025)
Many companies rely on data-enrichment vendors to tangibly grow their business. This happens in two ways: 1) build data sets of companies and contacts, and 2) enhance existing datasets with new information. These datasets are in turn used to enhance GTM systems, score accounts, generate leads, and influence sales decisions.
ARTICLE
Trends in data enrichment vendors (Q1 2025)
Many companies rely on data-enrichment vendors to tangibly grow their business. This happens in two ways: 1) build data sets of companies and contacts, and 2) enhance existing datasets with new information. These datasets are in turn used to enhance GTM systems, score accounts, generate leads, and influence sales decisions.