March 11, 2025

A New Path for TV Advertising with the new Ramp + Universal Ads partnership

Ramp is all about helping businesses get more out of every dollar and every hour. That’s why we’re thrilled to announce our latest partnership with Universal Ads, powered by Comcast, a one-stop TV advertising platform designed to simplify access to premium video inventory. This first-of-its-kind collaboration provides Ramp’s 30,000+ customers with unique access to and a specialized discount for sourcing advertising space across high-quality television audiences.

Better TV advertising channels for growing businesses

For many growing businesses, traditional TV advertising has often felt out of reach—too complex, too costly, or simply too difficult to navigate. Universal Ads changes that by enabling direct access to brand-safe, premium video content, making it easier for businesses to run high-impact campaigns without the usual friction.

With this new partnership, Ramp customers can now leverage TV advertising alongside their existing financial tools–with a special discount to support the effort. The simple and direct access unlocks a powerful avenue for growth while maintaining the financial discipline for which customers rely on Ramp today.

A smarter way to grow

Universal Ads provides Ramp customers with access to premium inventory from major networks, including A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, Xumo and other brands. This means businesses can place their ads alongside other top-tier content and reach engaged audiences at scale—without the traditional complexities of TV ad buying.

“At Ramp, we build products with a single goal: to help businesses get more out of every dollar and hour,” says Colin Kennedy, Chief Business Officer at Ramp. “This partnership with Universal Ads allows us to make TV advertising more accessible, intuitive, and cost-effective for customers – extending our mission to even more parts of the business. It is just another way we are helping businesses focus on what truly matters: their continued growth and success.”

New growth channels with Ramp

This partnership is another way in which Ramp is helping businesses optimize their financial operations while unlocking new avenues for growth. By providing clients with discounted channels for TV advertising, Ramp is making it easier for brands to scale, reach new audiences, and maximize the impact of their marketing spend.

Already, a strong family of partners has taken root on ramp.com/perks. As more leading partners like Universal Ads come on board, customers will get better and broader access to previously unavailable, unique discounts.

How to redeem the Ramp discount with Universal Ads

Follow these steps to redeem your Ramp discount with Universal Ads

  • Sign into Ramp as an admin
  • Click on Company, then Rewards
  • Select Universal Ads and follow the integrated promo details in that workflow.
  • Launch your first campaign; your spend will reflect a discount on your billing statement

This offer is available to new Universal Ads customers only; not redeemable if your business has already signed up with Universal Ads for a trial or otherwise. Credit will only be applied to spend that occurs within 120 days of account approval. This offer cannot be used in conjunction with any other offers. Universal Ads has the right to stop this offer at their discretion. Additional terms and conditions apply.

Try Ramp for free
Share with
Ramp team
The Ramp team is comprised of subject matter experts who are dedicated to helping businesses of all sizes work smarter and faster.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

When our teams need something, they usually need it right away. The more time we can save doing all those tedious tasks, the more time we can dedicate to supporting our student-athletes.

Sarah Harris

Secretary, The University of Tennessee Athletics Foundation, Inc.

How Tennessee built a championship-caliber back office with Ramp

Ramp had everything we were looking for, and even things we weren't looking for. The policy aspects, that's something I never even dreamed of that a purchasing card program could handle.

Doug Volesky

Director of Finance, City of Mount Vernon

City of Mount Vernon addresses budget constraints by blocking non-compliant spend, earning cash back with Ramp

Switching from Brex to Ramp wasn’t just a platform swap—it was a strategic upgrade that aligned with our mission to be agile, efficient, and financially savvy.

Lily Liu

CEO, Piñata

How Piñata halved its finance team’s workload after moving from Brex to Ramp

With Ramp, everything lives in one place. You can click into a vendor and see every transaction, invoice, and contract. That didn’t exist in Zip. It’s made approvals much faster because decision-makers aren’t chasing down information—they have it all at their fingertips.

Ryan Williams

Manager, Contract and Vendor Management, Advisor360°

How Advisor360° cut their intake-to-pay cycle by 50%

The ability to create flexible parameters, such as allowing bookings up to 25% above market rate, has been really good for us. Plus, having all the information within the same platform is really valuable.

Caroline Hill

Assistant Controller, Sana Benefits

How Sana Benefits improved control over T&E spend with Ramp Travel

More vendors are allowing for discounts now, because they’re seeing the quick payment. That started with Ramp—getting everyone paid on time. We’ll get a 1-2% discount for paying early. That doesn’t sound like a lot, but when you’re dealing with hundreds of millions of dollars, it does add up.

James Hardy

CFO, SAM Construction Group

How SAM Construction Group LLC gained visibility and supported scale with Ramp Procurement

We’ve simplified our workflows while improving accuracy, and we are faster in closing with the help of automation. We could not have achieved this without the solutions Ramp brought to the table.

Kaustubh Khandelwal

VP of Finance, Poshmark

How Poshmark exceeded its free cash flow goals with Ramp

I was shocked at how easy it was to set up Ramp and get our end users to adopt it. Our prior procurement platform took six months to implement, and it was a lot of labor. Ramp was so easy it was almost scary.

Michael Natsch

Procurement Manager, AIRCO

“Here to stay:” How AIRCO consolidated procurement, AP, and spend to gain control with Ramp