A New Path for TV Advertising with the new Ramp + Universal Ads partnership

Ramp is all about helping businesses get more out of every dollar and every hour. That’s why we’re thrilled to announce our latest partnership with Universal Ads, powered by Comcast, a one-stop TV advertising platform designed to simplify access to premium video inventory. This first-of-its-kind collaboration provides Ramp’s 30,000+ customers with unique access to and a specialized discount for sourcing advertising space across high-quality television audiences.

Better TV advertising channels for growing businesses

For many growing businesses, traditional TV advertising has often felt out of reach—too complex, too costly, or simply too difficult to navigate. Universal Ads changes that by enabling direct access to brand-safe, premium video content, making it easier for businesses to run high-impact campaigns without the usual friction.

With this new partnership, Ramp customers can now leverage TV advertising alongside their existing financial tools–with a special discount to support the effort. The simple and direct access unlocks a powerful avenue for growth while maintaining the financial discipline for which customers rely on Ramp today.

A smarter way to grow

Universal Ads provides Ramp customers with access to premium inventory from major networks, including A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, Xumo and other brands. This means businesses can place their ads alongside other top-tier content and reach engaged audiences at scale—without the traditional complexities of TV ad buying.

“At Ramp, we build products with a single goal: to help businesses get more out of every dollar and hour,” says Colin Kennedy, Chief Business Officer at Ramp. “This partnership with Universal Ads allows us to make TV advertising more accessible, intuitive, and cost-effective for customers – extending our mission to even more parts of the business. It is just another way we are helping businesses focus on what truly matters: their continued growth and success.”

New growth channels with Ramp

This partnership is another way in which Ramp is helping businesses optimize their financial operations while unlocking new avenues for growth. By providing clients with discounted channels for TV advertising, Ramp is making it easier for brands to scale, reach new audiences, and maximize the impact of their marketing spend.

Already, a strong family of partners has taken root on ramp.com/perks. As more leading partners like Universal Ads come on board, customers will get better and broader access to previously unavailable, unique discounts.

How to redeem the Ramp discount with Universal Ads

Follow these steps to redeem your Ramp discount with Universal Ads

• Sign into Ramp as an admin
• Click on Company, then Rewards
• Select Universal Ads and follow the integrated promo details in that workflow.
• Launch your first campaign; your spend will reflect a discount on your billing statement

_{This offer is available to new Universal Ads customers only; not redeemable if your business has already signed up with Universal Ads for a trial or otherwise. Credit will only be applied to spend that occurs within 120 days of account approval. This offer cannot be used in conjunction with any other offers. Universal Ads has the right to stop this offer at their discretion. Additional terms and conditions apply.}