- Better TV advertising channels for growing businesses
- A smarter way to grow
- New growth channels with Ramp
- How to redeem the Ramp discount with Universal Ads
Ramp is all about helping businesses get more out of every dollar and every hour. That’s why we’re thrilled to announce our latest partnership with Universal Ads, powered by Comcast, a one-stop TV advertising platform designed to simplify access to premium video inventory. This first-of-its-kind collaboration provides Ramp’s 30,000+ customers with unique access to and a specialized discount for sourcing advertising space across high-quality television audiences.
Better TV advertising channels for growing businesses
For many growing businesses, traditional TV advertising has often felt out of reach—too complex, too costly, or simply too difficult to navigate. Universal Ads changes that by enabling direct access to brand-safe, premium video content, making it easier for businesses to run high-impact campaigns without the usual friction.
With this new partnership, Ramp customers can now leverage TV advertising alongside their existing financial tools–with a special discount to support the effort. The simple and direct access unlocks a powerful avenue for growth while maintaining the financial discipline for which customers rely on Ramp today.
A smarter way to grow
Universal Ads provides Ramp customers with access to premium inventory from major networks, including A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, Xumo and other brands. This means businesses can place their ads alongside other top-tier content and reach engaged audiences at scale—without the traditional complexities of TV ad buying.
“At Ramp, we build products with a single goal: to help businesses get more out of every dollar and hour,” says Colin Kennedy, Chief Business Officer at Ramp. “This partnership with Universal Ads allows us to make TV advertising more accessible, intuitive, and cost-effective for customers – extending our mission to even more parts of the business. It is just another way we are helping businesses focus on what truly matters: their continued growth and success.”
New growth channels with Ramp
This partnership is another way in which Ramp is helping businesses optimize their financial operations while unlocking new avenues for growth. By providing clients with discounted channels for TV advertising, Ramp is making it easier for brands to scale, reach new audiences, and maximize the impact of their marketing spend.
Already, a strong family of partners has taken root on ramp.com/perks. As more leading partners like Universal Ads come on board, customers will get better and broader access to previously unavailable, unique discounts.
How to redeem the Ramp discount with Universal Ads
Follow these steps to redeem your Ramp discount with Universal Ads
- Sign into Ramp as an admin
- Click on Company, then Rewards
- Select Universal Ads and follow the integrated promo details in that workflow.
- Launch your first campaign; your spend will reflect a discount on your billing statement
This offer is available to new Universal Ads customers only; not redeemable if your business has already signed up with Universal Ads for a trial or otherwise. Credit will only be applied to spend that occurs within 120 days of account approval. This offer cannot be used in conjunction with any other offers. Universal Ads has the right to stop this offer at their discretion. Additional terms and conditions apply.
“I assumed I would have to choose between speed and control. What I found is that you can have both. A well-designed system takes friction out, for the finance function and for everyone else.”
Justin Webster
CFO, Denver Broncos
“A well-run district should not have to choose between getting work done at the school site and keeping control of the dollars behind it. We're not hiring more people to do more jobs, so we have to be smarter about the process. With Ramp, the purchase, the receipt, and the record stay together from the start. ”
Nick Brizeno
Director of Purchasing, San Marcos Unified School District
“AI is moving faster than the finance context around it. Prices change, models change, and the value is not always obvious from an invoice. We needed enough detail to know which bets deserved more investment — and which ones did not.”
Greg Cooley
Controller, AngelList
“Invoices, cards, tokens. The categories change but the principle doesn't: know where the money is going, remove the work around it, and make sure the spend is worth it.”
Maciej Mylik. Finance
ElevenLabs
“There's just no surprises anymore. No more waiting two months to find out how a job did. We know how it's doing as it's happening.”
Erich Kuss
Financial Systems Manager, Infinity Home Services
“More token spend isn’t proof that AI is working. Less isn’t proof that it isn’t. What matters is whether we’re buying the right level of intelligence for the work. Ramp lets us make that judgment in the same place we manage every other type of spend.”
Cody Nutt
Senior Director of Business Systems, Daxko
“Most banks treat the back office as a cost to keep down. We treat ours as a return to compound, which is why we run it on Ramp. Now we put our clients on Ramp, too.”
Patrick Gaughen
President & COO, Hingham Institution for Savings
“Browserbase builds infrastructure so AI agents can do real work. Ramp is doing the same for finance. It’s not another tool. It’s a system purpose-built for AI-driven finance, and that’s why we chose Ramp as our financial operating system from day one.”
Paul Klein IV
Founder & CEO, Browserbase
