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Billions of dollars get processed on Ramp every month, giving us detailed insights into how companies are driving their operations and growth. In July, we saw over 11,000 businesses on Ramp transact with a completely new software vendor. What vendors are they trialing—and what does information reveal about how business priorities may be evolving? Here’s a closer look:   

By new customer count
By new card spend
1. Squarespace
2. OpenAI
3. Adobe
4. Canva
5. Anthropic
1. HubSpot
2. ZoomInfo
3. Docusign
4. Slack
5. Carta

Some of the changes we see are seasonal, while others signal potential shifts in the market. My top takeaways:

  1. OpenAI still attracts a great number of new customers every month—but Anthropic is catching up. The platform debuted on the list after its customer count jumped 22% from June to July. In fact, its market share jumped to 17% in Q2, among customers purchasing AI models on Ramp cards. See other trends in AI spending in this blog post.
  2. HubSpot’s and ZoomInfo’s appearances are interesting, as they tell us that companies are thinking about prospecting, CRMs, and/or more customer tracking than they were previously, especially heading into the latter half of the year. 
  3. Docusign may seem like a surprise since it’s been on the market for 20 years. However, earlier this year, the company announced its Intelligent Agreement Management platform, an AI-powered solution that can glean insights from your agreements. With so many solutions on the marketplace, companies may be looking for a platform that can do more than simply collect e-signatures. 
  4. Prequel's Conor McCarter astutely noted last month that Squarespace’s appearance is likely due to its acquisition of Google domains. Although the agreement was announced in 2023, most of the work has taken place in 2024 and companies previously using Google Domains are now Squarespace customers if they went through the migration. 

Did your company bring on any of these vendors last month? Let us know on Twitter or LinkedIn. We’ll be back next month with new insights.

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Head of Analytics Engineering & Data Science, Ramp
Ian leads the charge of developing Ramp’s cutting-edge data capabilities, and the platform and team behind the products and insights. Ramp’s data team leverages SQL, Python, and ML/AI techniques to empower teams across the company to make informed decisions, and to save Ramp customers time and money. Prior to joining Ramp in 2021, Ian led data teams at B2C the marketplaces Drizly and Wayfair, where he learned quite a bit about data in highly regulated environments (fintech law has nothing on alcohol law), pricing and recommendation algorithms, and everything that can go wrong shipping a rug or sofa. Ian holds a Master of Business Administration from Harvard Business School with honors, and an BA in Mathematics from Dartmouth College, where he was a member of the NCAA Alpine Ski Team. Ian lives in New York with his wife, and is an avid skier, road cyclist, and Red Sox fan.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

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