Top SaaS vendors on Ramp (July 2025)
Every month, Ramp processes billions of dollars in business expenses on its corporate card and bill pay platform. And every month, we rank the new vendors that customers are purchasing from for the first time to give you a glimpse into emerging market trends, companies on the rise, and much more.
This month, we observed some welcome diversity in our trending vendors lists: several new vendors were not pure-play AI companies. Instead, we saw companies focused on improving business operations within their specific verticals. Cleeng targets subscription businesses with a platform to manage customers across channels, offering the same growth tools used by large enterprises to emerging startups. DealerSocket sells CRM and other software solutions specifically designed for car dealerships.
I find these kinds of specialized tools are often overlooked by many small-to-medium sized businesses, but they can drive outsized efficiency gains. I’m glad to see them make the list.
Here’s a breakdown of the top SaaS vendors last month:
By new customer count | By new spend |
|---|---|
OpenAI | DealerSocket |
Google One | ZoomInfo |
Anthropic | HubSpot |
Canva | Freshworks |
Intuit | Atlassian |
And the fastest-growing vendors:
By largest percentage change in new customer count | By largest percentage change in new spend |
|---|---|
Google One | DealerSocket |
Anthropic | Freshworks |
Perplexity | Atlassian |
Tennis Channel | DealMaker |
Cleeng | Intercom |
Standouts:
- Intercom, the AI customer service company, appeared on our list for the first time. Its AI agent, Fin, has been praised for outperforming competitor AI customer service chatbots in resolution rates. We like their product page, which leads with a live ticker showing how many conversations Fin has successfully resolved. It’s smart, data-driven, and clearly communicates their value.
- Perplexity made it onto our fastest-growing vendors chart.
- What’s interesting about Perplexity is that you’d expect it to succeed as a consumer product first, not in enterprise. Still, its traction with businesses makes it a textbook AI-era company built for long-term profitability. I’m genuinely not sure, for example, how Google will monetize consumer AI without ads. Perplexity has tried ads too, its early success in converting business users to paid subscribers is a case study in building a profitable AI product.
- It’s Wimbledon! We saw a significant increase in businesses subscribing to the Tennis Channel. We think two things are happening: 1) Workplace experience teams buying subscriptions to stream events live in-office, 2) Individual employees using flexible spend programs for their own subscriptions.
For more analysis of Ramp spend data, follow me on X and LinkedIn, and check out Ramp Economics Lab. See you next month.