13%
arrow_upward3% YoY
#5
Summary
- Airtable ranks #5 within the Project Management category, maintaining its position month-over-month.
- As of January 2026, 13% of organizations who have a vendor in the Project Management category use Airtable: up 3 percentage points from last year.
- Airtable has the highest adoption among enterprise companies (14%), compared to mid-market (14%), small-to-medium businesses (13%), and micro-SMB (12%).
- Airtable key capabilities include customizable database views, workflow automation, and real-time collaboration tools, supporting flexible project management for creative and operations teams.
Key stats
13%
arrow_upward3% YoY
Mid-Market, 44%
7%
24%
#6
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 14% |
| Enterprise | 14% |
About Airtable
Airtable is a no-code application platform that enables teams to build AI-powered workflows and enterprise-grade apps. It provides database infrastructure, automation, and AI integration for operational workflows.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 7% | 24% | Mid-Market, 44% | 14% | 14% | 13% |
| Dec 2025 | 7% | 25% | Mid-Market, 45% | 14% | 13% | 13% |
| Nov 2025 | 9% | 23% | Mid-Market, 44% | 13% | 13% | 13% |
| Oct 2025 | 12% | 23% | Mid-Market, 44% | 13% | 12% | 12% |
| Sep 2025 | 8% | 25% | Mid-Market, 44% | 13% | 13% | 12% |
| Aug 2025 | 10% | 25% | Mid-Market, 44% | 14% | 12% | 11% |
| Jul 2025 | 8% | 25% | Mid-Market, 43% | 13% | 12% | 11% |
| Jun 2025 | 9% | 25% | Mid-Market, 43% | 14% | 12% | 11% |
| May 2025 | 5% | 25% | Mid-Market, 43% | 15% | 12% | 10% |
| Apr 2025 | 6% | 26% | Mid-Market, 42% | 14% | 12% | 10% |
| Mar 2025 | 6% | 26% | Mid-Market, 42% | 15% | 11% | 10% |
| Feb 2025 | 6% | 26% | Mid-Market, 42% | 15% | 11% | 10% |
| Jan 2025 | 7% | 26% | Mid-Market, 42% | 14% | 11% | 10% |
| Dec 2024 | 6% | 21% | Mid-Market, 42% | 14% | 11% | 10% |
| Nov 2024 | 6% | 22% | Mid-Market, 42% | 14% | 12% | 10% |
| Oct 2024 | 9% | 22% | Mid-Market, 43% | 15% | 12% | 10% |
| Sep 2024 | 8% | 23% | Mid-Market, 42% | 14% | 12% | 10% |
| Aug 2024 | 6% | 24% | Mid-Market, 43% | 14% | 12% | 10% |
| Jul 2024 | 7% | 25% | Mid-Market, 44% | 15% | 12% | 10% |
| Jun 2024 | 6% | 25% | Mid-Market, 46% | 13% | 11% | 10% |
| May 2024 | 5% | 25% | Mid-Market, 45% | 12% | 11% | 10% |
| Apr 2024 | 4% | 27% | Mid-Market, 46% | 12% | 11% | 9% |
| Mar 2024 | 9% | 26% | Mid-Market, 48% | 11% | 11% | 9% |
| Feb 2024 | 7% | 27% | Mid-Market, 49% | 10% | 11% | 9% |
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