Salesforce vs. Close: A data-backed comparison
Explore Salesforce and Close’s features, pricing, adoption trends, and ideal use cases to help you determine which CRM platform best fits your sales team.
Salesforce vs. Close at a glance
Salesforce is a CRM platform designed for enterprises requiring extensive customization, automation, and integration capabilities across sales, marketing, and service teams.
Close focuses on inside sales teams with a streamlined, call-centric CRM designed to accelerate outreach, track communications, and boost sales productivity.
While Salesforce caters to large, complex organizations, Close offers simplicity and speed for smaller, high-velocity sales teams.
Salesforce overview
Salesforce is a scalable CRM platform focused on enterprise sales, marketing, and support. It offers deep customization, AI analytics, and broad integrations for complex workflows and data needs. Salesforce is a good fit for organizations with multiple teams that require tailored processes and in-depth analytics.
Salesforce key features
Features | Description |
|---|---|
Customer Relationship Management | Centralizes sales, marketing, and service data to provide a unified customer view and streamline workflows. |
Sales Automation | Automates lead scoring, task management, and opportunity tracking to improve sales team productivity. |
Marketing Cloud | Supports targeted, multichannel campaigns with audience segmentation and personalized content delivery. |
Service Cloud | Manages customer support tickets, live chat, and self-service portals to enhance customer experience. |
Analytics and AI | Offers dashboards, predictive insights, and AI recommendations to help optimize business decisions. |
AppExchange Marketplace | Provides access to thousands of apps and integrations to extend Salesforce capabilities without custom coding. |
Close overview
Close is a CRM focused on inside sales teams, featuring integrated calling, email automation, and activity tracking within a simple, user-friendly interface. Its design emphasizes fast communication workflows and pipeline visibility to help sales representatives close deals more efficiently. Close suits small to mid-sized sales organizations looking for an efficient tool to manage outreach and conversions.
Close key features
Features | Description |
|---|---|
Built-in Calling and SMS | Integrated phone and text communication with automated logging and messaging. |
Email Automation | Personalized email sequences with tracking and analytics for lead nurturing. |
Visual Sales Pipeline | Drag-and-drop deal management to monitor sales stages and progress. |
Activity Tracking and Reporting | Comprehensive logging of communications and sales activities with performance insights. |
AI-Powered Insights | Machine learning-driven recommendations to prioritize leads and forecast deals. |
Integrations and API | Connectivity with popular apps and custom workflows via API support. |
Pros and cons
Tool | Pros | Cons |
|---|---|---|
Salesforce |
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Close |
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Which tool is better?
Salesforce excels in enterprise environments where deep pipeline management, workflow automation, and integrated team communication are priorities. Close is a better fit for smaller, inside sales teams focused on maximizing outbound calling efficiency and managing pipelines with minimal complexity.
When Salesforce is the better choice
- Your team needs complex sales process automation and customization.
- Your team needs to manage multiple teams across sales, marketing, and support.
- Your team needs robust analytics and AI-driven sales forecasting.
- Your team needs cross-departmental collaboration tools for unified customer management.
When Close is the better choice
- Your team needs to heavily rely on outbound calls and email outreach.
- Your team needs a simple, fast CRM with integrated communication tools.
- Your team needs rapid onboarding and ease of use.
- Your team needs built-in call tracking and recording to optimize outbound sales efforts.