Close review: a data-backed look
Explore Close's adoption trends, market share, category benchmarks, and use cases to determine if it’s the right CRM solution for your team's inside sales and outbound calling efficiency.
7% lower
+10%
82%
18%
Close overview
Close is a sales communication platform built to help inside sales teams accelerate outreach through built-in calling, SMS, and email automation. It provides an intuitive pipeline interface combined with activity tracking and AI-powered insights to boost sales productivity.
Close CRM is well-suited for micro businesses, offering fast, integrated communication tools and strong pipeline visibility to support efficient sales operations.
How much do businesses spend on Close?
The chart below illustrates average spending on Close across different business sizes.(Note to publisher:
Small and medium-sized businesses demonstrate the highest spending levels on Close, with quarterly expenditure showing an initial increase followed by a decline in the later quarters. Mid-market and enterprise companies display moderate spending with notable fluctuation, starting at lower levels before increasing significantly and then declining again.
Micro businesses maintain the lowest spending range throughout the period, showing minimal variation with a notable uptick in the final quarter.
Who is Close CRM best for?
The chart below breaks down Close CRM’s user base by industry and company size.
Micro businesses represent the largest portion of Close's user base, making up the dominant segment of platform adoption.
Small and medium-sized companies constitute a significant portion of users, while mid-market and enterprise businesses represent the smallest segment.
Close CRM key features
Built-in calling and SMS
- What it does: Integrates phone and text messaging directly into the CRM with call logging and SMS automation.
- Key benefit: Enables sales reps to contact leads quickly without switching apps, improving outreach efficiency.
Email automation
- What it does: Provides automated, personalized email sequences with tracking and analytics.
- Key benefit: Helps nurture leads consistently while freeing reps from manual follow-ups.
Visual sales pipeline
- What it does: Offers a drag-and-drop pipeline view to manage deals across sales stages.
- Key benefit: Provides clear visibility into sales progress and bottlenecks for better forecasting.
Activity tracking and reporting
- What it does: Logs all communications and activities with leads, generating performance reports.
- Key benefit: Offers managers insights into team productivity and sales cycle health.
AI-powered insights
- What it does: Uses machine learning to recommend next steps, prioritize leads, and forecast deals.
- Key benefit: Focuses sales efforts on high-value activities to accelerate pipeline velocity.
Integrations and API
- What it does: Connects with popular tools and supports custom integrations via API.
- Key benefit: Enables seamless data flow across sales, marketing, and support systems.
Close CRM pricing
Plan | Price | Key Features | Ideal for |
|---|---|---|---|
Solo | $9/mo | Up to 10,000 leads, basic CRM, one pipeline, follow-up reminders, email sync, mobile app, AI lead summaries | Individual users or solopreneurs |
Essentials | $35/mo | Unlimited leads & contacts, multiple pipelines, task management, email templates, bulk email, basic reporting | Small teams needing core CRM tools |
Growth | $99/mo | Advanced automation, workflow builder, Power Dialer, advanced reporting, one free additional organization | Growing teams need automation |
Scale | $139/mo | Predictive Dialer, custom roles/permissions, advanced call coaching, priority support, custom reporting | Large teams with complex sales processes |
Close CRM pros & cons
Close CRM is a good fit if:
- Your team needs integrated calling and SMS to streamline outreach within the CRM.
- Your team needs automated email sequences to nurture leads efficiently.
- Your team needs clear pipeline visualization and activity tracking in one place.
- Your team needs AI-driven recommendations to focus on high-value leads.
Consider alternatives if:
- Your team needs extensive marketing automation beyond sales communication.
- Your team needs an all-in-one CRM that includes service and support modules.
- Your team needs highly customizable workflows outside of a sales communication focus.
- Your team needs enterprise-grade security and compliance features.