93%
arrow_downward1% YoY
#1
Summary
- Figma ranks #1 within the Software Design category, maintaining its position month-over-month.
- As of January 2026, 93% of organizations who have a vendor in the Software Design category use Figma: down 1 percentage point from last year.
- Figma has the highest adoption among mid-market companies (96%), compared to enterprise (95%), small-to-medium businesses (92%), and micro-SMB (89%).
- Figma key capabilities include collaborative design interfaces, real-time editing, and cross-platform compatibility, supporting UI/UX design and prototyping workflows at scale.
Key stats
93%
arrow_downward1% YoY
Mid-Market, 44%
87%
45%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 92% |
| Mid-market | 96% |
| Enterprise | 95% |
About Figma
Figma is a collaborative interface design tool that enables teams to design, prototype, and iterate together in real time. It streamlines the entire product design process in the browser.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 87% | 45% | Mid-Market, 44% | 95% | 96% | 92% |
| Dec 2025 | 90% | 45% | Mid-Market, 45% | 97% | 96% | 92% |
| Nov 2025 | 89% | 45% | Mid-Market, 45% | 95% | 96% | 91% |
| Oct 2025 | 87% | 45% | Mid-Market, 45% | 96% | 96% | 91% |
| Sep 2025 | 82% | 44% | Mid-Market, 46% | 95% | 96% | 91% |
| Aug 2025 | 95% | 44% | Mid-Market, 46% | 98% | 96% | 93% |
| Jul 2025 | 89% | 42% | Mid-Market, 45% | 96% | 96% | 92% |
| Jun 2025 | 91% | 42% | Mid-Market, 45% | 96% | 96% | 93% |
| May 2025 | 90% | 43% | Mid-Market, 45% | 98% | 96% | 93% |
| Apr 2025 | 93% | 42% | Mid-Market, 45% | 97% | 96% | 93% |
| Mar 2025 | 93% | 40% | Mid-Market, 45% | 96% | 97% | 92% |
| Feb 2025 | 88% | 39% | Mid-Market, 45% | 95% | 97% | 92% |
| Jan 2025 | 90% | 39% | Mid-Market, 45% | 93% | 97% | 92% |
| Dec 2024 | 87% | 33% | Mid-Market, 45% | 91% | 97% | 93% |
| Nov 2024 | 82% | 33% | Mid-Market, 46% | 91% | 97% | 93% |
| Oct 2024 | 86% | 33% | Mid-Market, 45% | 91% | 97% | 93% |
| Sep 2024 | 88% | 33% | Mid-Market, 46% | 93% | 97% | 94% |
| Aug 2024 | 90% | 33% | Mid-Market, 46% | 92% | 97% | 94% |
| Jul 2024 | 91% | 35% | Mid-Market, 46% | 93% | 97% | 94% |
| Jun 2024 | 93% | 35% | Mid-Market, 46% | 93% | 97% | 94% |
| May 2024 | 90% | 33% | Mid-Market, 47% | 93% | 97% | 94% |
| Apr 2024 | 88% | 34% | Mid-Market, 47% | 92% | 96% | 94% |
| Mar 2024 | 89% | 42% | Mid-Market, 47% | 94% | 96% | 95% |
| Feb 2024 | 93% | 52% | Mid-Market, 47% | 93% | 96% | 95% |
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