94%
-1% YoY
#1
Summary
- Figma ranks #1 within the Software Design category, maintaining its position month-over-month.
- As of October 2025, 94% of organizations who have a vendor in the Software Design category use Figma: down 1 percentage point from last year.
- Figma has the highest adoption among mid-market companies (97%), compared to enterprise (96%), small-to-medium businesses (96%), and micro-SMB (91%).
- Figma key capabilities include collaborative design interfaces, real-time editing, and cross-platform compatibility, supporting UI/UX design and prototyping workflows at scale.
Key stats
94%
-1% YoY
SMB, 35%
#1
4%
90%
9%
#2
#1
#3
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 96% |
| Mid-market | 97% |
| Enterprise | 96% |
About Figma
Websitefigma.com
Figma is a collaborative interface design tool that enables teams to design, prototype, and iterate together in real time. It streamlines the entire product design process in the browser.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 90% | 9% | SMB, 35% | 96% | 97% | 96% |
| Sep 2025 | 88% | 9% | SMB, 35% | 94% | 97% | 96% |
| Aug 2025 | 90% | 9% | SMB, 35% | 97% | 97% | 96% |
| Jul 2025 | 83% | 9% | SMB, 35% | 96% | 97% | 96% |
| Jun 2025 | 90% | 8% | SMB, 35% | 96% | 97% | 96% |
| May 2025 | 87% | 8% | SMB, 35% | 96% | 97% | 96% |
| Apr 2025 | 86% | 7% | SMB, 35% | 96% | 97% | 96% |
| Mar 2025 | 87% | 7% | SMB, 35% | 96% | 97% | 96% |
| Feb 2025 | 89% | 6% | SMB, 35% | 96% | 97% | 96% |
| Jan 2025 | 88% | 6% | SMB, 35% | 94% | 97% | 96% |
| Dec 2024 | 89% | 5% | SMB, 35% | 94% | 97% | 96% |
| Nov 2024 | 88% | 5% | SMB, 34% | 92% | 97% | 96% |
| Oct 2024 | 88% | 4% | SMB, 34% | 92% | 98% | 96% |
| Sep 2024 | 86% | 2% | SMB, 34% | 92% | 97% | 97% |
| Aug 2024 | 87% | 2% | Mid-Market/Enterprise, 21% | 90% | 97% | 97% |
| Jul 2024 | 92% | 2% | Mid-Market/Enterprise, 21% | 91% | 97% | 97% |
| Jun 2024 | 89% | 2% | Mid-Market/Enterprise, 22% | 88% | 97% | 97% |
| May 2024 | 90% | 2% | Mid-Market/Enterprise, 21% | 91% | 97% | 97% |
| Apr 2024 | 89% | 2% | Mid-Market/Enterprise, 21% | 92% | 97% | 97% |
| Mar 2024 | 88% | 1% | Mid-Market/Enterprise, 21% | 95% | 96% | 97% |
| Feb 2024 | 89% | 1% | Mid-Market/Enterprise, 21% | 96% | 96% | 96% |
| Jan 2024 | 89% | 1% | Mid-Market/Enterprise, 21% | 96% | 96% | 96% |
| Dec 2023 | 88% | 1% | Mid-Market/Enterprise, 21% | 98% | 95% | 97% |
| Nov 2023 | 92% | — | Mid-Market/Enterprise, 21% | 100% | 95% | 97% |