15%
4% YoY
#2
Summary
- Framer ranks #2 within the Software Design category, maintaining its position month-over-month.
- As of October 2025, 15% of organizations who have a vendor in the Software Design category use Framer: up 4 percentage points from last year.
- Framer has the highest adoption among micro-SMB companies (23%), compared to small-to-medium businesses (11%), mid-market (8%), and enterprise (7%).
- Framer key capabilities include visual design tools, interactive prototyping, and web publishing features, supporting end-to-end design and development workflows.
Key stats
15%
4% YoY
Micro, 65%
#2
6%
10%
56%
#1
#2
#2
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 8% |
| Enterprise | 7% |
About Framer
Websiteframer.com
Framer is a design and prototyping platform that allows teams to build interactive websites and interfaces visually. It combines design flexibility with production-ready code export.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 10% | 56% | Micro, 65% | 7% | 8% | 11% |
| Sep 2025 | 12% | 56% | Micro, 64% | 7% | 8% | 11% |
| Aug 2025 | 13% | 56% | Micro, 65% | 8% | 8% | 11% |
| Jul 2025 | 16% | 57% | Micro, 64% | 8% | 8% | 11% |
| Jun 2025 | 10% | 57% | Micro, 65% | 8% | 7% | 10% |
| May 2025 | 13% | 55% | Micro, 65% | 6% | 7% | 10% |
| Apr 2025 | 13% | 54% | Micro, 65% | 5% | 7% | 10% |
| Mar 2025 | 12% | 54% | Micro, 66% | 6% | 7% | 9% |
| Feb 2025 | 11% | 53% | Micro, 66% | 6% | 6% | 9% |
| Jan 2025 | 10% | 51% | Micro, 67% | 6% | 6% | 9% |
| Dec 2024 | 9% | 51% | Micro, 68% | 6% | 6% | 8% |
| Nov 2024 | 9% | 50% | Micro, 68% | 6% | 6% | 8% |
| Oct 2024 | 11% | 49% | Micro, 68% | 6% | 6% | 8% |
| Sep 2024 | 12% | 41% | Micro, 69% | 6% | 6% | 7% |
| Aug 2024 | 12% | 40% | Micro, 70% | 6% | 5% | 6% |
| Jul 2024 | 7% | 40% | Micro, 69% | 6% | 5% | 6% |
| Jun 2024 | 11% | 40% | Micro, 68% | 7% | 6% | 6% |
| May 2024 | 9% | 40% | Micro, 68% | 6% | 6% | 5% |
| Apr 2024 | 11% | 39% | Micro, 68% | 6% | 6% | 5% |
| Mar 2024 | 11% | 34% | Micro, 69% | 5% | 5% | 4% |
| Feb 2024 | 10% | 28% | Micro, 69% | 4% | 4% | 4% |
| Jan 2024 | 7% | 26% | Micro, 70% | 4% | 3% | 3% |
| Dec 2023 | 8% | 21% | Micro, 69% | 2% | 4% | 3% |
| Nov 2023 | 5% | 11% | Micro, 70% | 2% | 4% | 3% |