Framer
switch_access_shortcutMost switched to
16%
arrow_upward5% YoY
#2
Summary
- Framer ranks #2 within the Software Design category, maintaining its position month-over-month.
- As of December 2025, 16% of organizations who have a vendor in the Software Design category use Framer: up 5 percentage points from last year.
- Framer has the highest adoption among micro-SMB companies (23%), compared to small-to-medium businesses (18%), mid-market (8%), and enterprise (7%).
- Framer key capabilities include visual design tools, interactive prototyping, and web publishing features, supporting end-to-end design and development workflows.
Key stats
16%
arrow_upward5% YoY
SMB, 45%
8%
45%
#2
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 18% |
| Mid-market | 8% |
| Enterprise | 7% |
About Framer
Framer is a design and prototyping platform that allows teams to build interactive websites and interfaces visually. It combines design flexibility with production-ready code export.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 8% | 45% | SMB, 45% | 7% | 8% | 12% |
| Nov 2025 | 11% | 45% | SMB, 46% | 8% | 8% | 12% |
| Oct 2025 | 10% | 44% | SMB, 47% | 6% | 8% | 11% |
| Sep 2025 | 11% | 45% | SMB, 46% | 5% | 7% | 11% |
| Aug 2025 | 12% | 45% | SMB, 46% | 6% | 6% | 8% |
| Jul 2025 | 16% | 46% | SMB, 45% | 6% | 6% | 9% |
| Jun 2025 | 10% | 46% | SMB, 47% | 6% | 6% | 9% |
| May 2025 | 13% | 46% | SMB, 49% | 5% | 6% | 8% |
| Apr 2025 | 13% | 46% | SMB, 48% | 4% | 6% | 8% |
| Mar 2025 | 12% | 46% | SMB, 48% | 6% | 5% | 9% |
| Feb 2025 | 10% | 47% | SMB, 47% | 7% | 5% | 9% |
| Jan 2025 | 10% | 46% | SMB, 46% | 7% | 5% | 9% |
| Dec 2024 | 9% | 47% | SMB, 48% | 7% | 5% | 8% |
| Nov 2024 | 9% | 54% | SMB, 47% | 5% | 5% | 8% |
| Oct 2024 | 11% | 54% | SMB, 46% | 6% | 5% | 8% |
| Sep 2024 | 12% | 53% | SMB, 45% | 6% | 5% | 7% |
| Aug 2024 | 12% | 54% | SMB, 43% | 6% | 5% | 6% |
| Jul 2024 | 8% | 52% | SMB, 42% | 7% | 5% | 6% |
| Jun 2024 | 11% | 54% | SMB, 42% | 7% | 5% | 6% |
| May 2024 | 10% | 56% | SMB, 40% | 7% | 5% | 6% |
| Apr 2024 | 10% | 56% | SMB, 42% | 8% | 5% | 5% |
| Mar 2024 | 11% | 51% | SMB, 44% | 6% | 5% | 5% |
| Feb 2024 | 10% | 47% | SMB, 44% | 7% | 4% | 4% |
| Jan 2024 | 8% | 65% | SMB, 47% | 7% | 4% | 4% |