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5%
2% YoY
#5
Summary
- Honeycomb ranks #5 within the Observability category, maintaining its position month-over-month.
- As of August 2026, 5% of organizations who have a vendor in the Observability category use Honeycomb: down 2 percentage points from last year.
- Honeycomb has the highest adoption among micro-SMB companies (6%), compared to small-to-medium businesses (6%), mid-market (4%), and enterprise (1%).
- Honeycomb key capabilities include high-cardinality observability, distributed tracing, and real-time query performance, supporting complex microservices debugging and system optimization.
Are businesses buying Honeycomb?
Key stats
5%
2% YoY
Mid-Market, 58%
3%
6%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 4% |
| Enterprise | 1% |
About Honeycomb
Honeycomb is an observability platform that provides subsecond query speeds and unified telemetry analysis using a purpose-built columnar data store. It helps engineering teams troubleshoot distributed systems with unlimited context and AI-assisted investigation capabilities.
Procure Honeycomb with Ramp
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- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 3% | 6% | Mid-Market, 58% | 1% | 4% | 6% |
| Jun 2026 | 1% | 6% | Mid-Market, 53% | 1% | 4% | 6% |
| May 2026 | 5% | 7% | Mid-Market, 48% | 2% | 5% | 7% |
| Apr 2026 | 2% | 7% | Mid-Market, 50% | 3% | 5% | 8% |
| Mar 2026 | 2% | 8% | Mid-Market, 48% | 4% | 6% | 9% |
| Feb 2026 | 1% | 8% | Mid-Market, 48% | 5% | 6% | 9% |
| Jan 2026 | 2% | 9% | Mid-Market, 48% | 5% | 6% | 9% |
| Dec 2025 | 5% | 9% | Mid-Market, 48% | 5% | 6% | 9% |
| Nov 2025 | 5% | 9% | Mid-Market, 49% | 6% | 6% | 9% |
| Oct 2025 | 9% | 9% | Mid-Market, 48% | 6% | 7% | 9% |
| Sep 2025 | 7% | 9% | Mid-Market, 51% | 6% | 6% | 9% |
| Aug 2025 | 8% | 9% | Mid-Market, 51% | 5% | 6% | 9% |
| Jul 2025 | 4% | 9% | Mid-Market, 51% | 5% | 6% | 8% |
| Jun 2025 | 19% | 19% | Mid-Market, 49% | 5% | 6% | 9% |
| May 2025 | 23% | 16% | Mid-Market, 46% | 5% | 6% | 7% |
| Apr 2025 | 21% | 14% | Mid-Market, 41% | 5% | 4% | 6% |
| Mar 2025 | 14% | 11% | Mid-Market, 46% | 5% | 3% | 5% |
| Feb 2025 | 18% | 10% | Enterprise, 42% | 4% | 3% | 4% |
| Jan 2025 | — | 4% | Enterprise, 42% | 4% | 2% | 3% |
| Dec 2024 | 2% | 4% | Enterprise, 42% | 4% | 2% | 3% |
| Nov 2024 | 3% | 4% | Enterprise, 44% | 4% | 2% | 3% |
| Oct 2024 | 1% | 3% | Enterprise, 45% | 4% | 2% | 2% |
| Sep 2024 | — | 3% | Enterprise, 46% | 4% | 2% | 2% |
| Aug 2024 | 1% | 2% | Enterprise, 45% | 4% | 2% | 2% |
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