8%
arrow_upward5% YoY
#4
Summary
- Honeycomb ranks #4 within the Observability category, maintaining its position month-over-month.
- As of April 2026, 8% of organizations who have a vendor in the Observability category use Honeycomb: up 5 percentage points from last year.
- Honeycomb has the highest adoption among small-to-medium businesses (10%), compared to mid-market (6%), enterprise (4%), and micro-SMB (9%).
- Honeycomb key capabilities include high-cardinality observability, distributed tracing, and real-time query performance, supporting complex microservices debugging and system optimization.
Are businesses buying Honeycomb?
Key stats
8%
arrow_upward5% YoY
Mid-Market, 46%
2%
8%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 6% |
| Enterprise | 4% |
About Honeycomb
Honeycomb is an observability platform that provides subsecond query speeds and unified telemetry analysis using a purpose-built columnar data store. It helps engineering teams troubleshoot distributed systems with unlimited context and AI-assisted investigation capabilities.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 2% | 8% | Mid-Market, 46% | 4% | 6% | 10% |
| Feb 2026 | 1% | 9% | Mid-Market, 47% | 6% | 6% | 10% |
| Jan 2026 | 3% | 9% | Mid-Market, 48% | 6% | 7% | 10% |
| Dec 2025 | 7% | 10% | Mid-Market, 47% | 6% | 7% | 10% |
| Nov 2025 | 12% | 9% | Mid-Market, 46% | 7% | 7% | 10% |
| Oct 2025 | 11% | 10% | Mid-Market, 46% | 7% | 6% | 10% |
| Sep 2025 | 7% | 9% | Mid-Market, 49% | 7% | 6% | 9% |
| Aug 2025 | 12% | 9% | Mid-Market, 49% | 5% | 6% | 9% |
| Jul 2025 | 7% | 9% | Mid-Market, 48% | 5% | 6% | 8% |
| Jun 2025 | 23% | 8% | Mid-Market, 44% | 6% | 6% | 8% |
| May 2025 | 21% | 7% | Mid-Market, 41% | 6% | 5% | 7% |
| Apr 2025 | 16% | 6% | Enterprise, 42% | 5% | 4% | 5% |
| Mar 2025 | 8% | 5% | Mid-Market, 40% | 6% | 3% | 4% |
| Feb 2025 | 16% | 6% | Enterprise, 49% | 4% | 3% | 4% |
| Jan 2025 | 1% | 3% | Enterprise, 50% | 4% | 1% | 3% |
| Dec 2024 | 2% | 3% | Enterprise, 50% | 4% | 1% | 3% |
| Nov 2024 | 2% | 3% | Enterprise, 53% | 4% | 1% | 2% |
| Oct 2024 | 2% | 2% | Enterprise, 55% | 4% | 1% | 2% |
| Sep 2024 | — | 3% | Enterprise, 55% | 5% | 1% | 2% |
| Aug 2024 | — | 3% | Enterprise, 52% | 5% | 1% | 2% |
| Jul 2024 | 2% | 2% | Enterprise, 51% | 5% | 2% | 2% |
| Jun 2024 | 1% | 1% | Enterprise, 52% | 5% | 2% | 2% |
| May 2024 | 3% | 1% | Mid-Market, 42% | 5% | 2% | 2% |
| Apr 2024 | — | 1% | Mid-Market, 42% | 3% | 2% | 2% |
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