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5%
3% YoY
#5
Summary
- Honeycomb ranks #5 within the Observability category, maintaining its position month-over-month.
- As of September 2026, 5% of organizations who have a vendor in the Observability category use Honeycomb: down 3 percentage points from last year.
- Honeycomb has the highest adoption among small-to-medium businesses (5%), compared to mid-market (4%), enterprise (1%), and micro-SMB (5%).
- Honeycomb key capabilities include high-cardinality observability, distributed tracing, and real-time query performance, supporting complex microservices debugging and system optimization.
Are businesses buying Honeycomb?
Key stats
5%
3% YoY
Mid-Market, 59%
1%
5%
#7
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 4% |
| Enterprise | 1% |
About Honeycomb
Honeycomb is an observability platform that provides subsecond query speeds and unified telemetry analysis using a purpose-built columnar data store. It helps engineering teams troubleshoot distributed systems with unlimited context and AI-assisted investigation capabilities.
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- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 1% | 5% | Mid-Market, 59% | 1% | 4% | 5% |
| Jul 2026 | 3% | 5% | Mid-Market, 58% | 1% | 4% | 6% |
| Jun 2026 | 1% | 6% | Mid-Market, 53% | 1% | 4% | 6% |
| May 2026 | 5% | 6% | Mid-Market, 49% | 2% | 5% | 7% |
| Apr 2026 | 2% | 7% | Mid-Market, 51% | 4% | 5% | 8% |
| Mar 2026 | 2% | 7% | Mid-Market, 48% | 4% | 6% | 9% |
| Feb 2026 | 1% | 8% | Mid-Market, 49% | 5% | 6% | 9% |
| Jan 2026 | 2% | 8% | Mid-Market, 49% | 5% | 6% | 9% |
| Dec 2025 | 4% | 9% | Mid-Market, 49% | 5% | 6% | 9% |
| Nov 2025 | 5% | 9% | Mid-Market, 49% | 6% | 6% | 9% |
| Oct 2025 | 9% | 9% | Mid-Market, 48% | 6% | 7% | 9% |
| Sep 2025 | 7% | 9% | Mid-Market, 51% | 6% | 6% | 9% |
| Aug 2025 | 8% | 9% | Mid-Market, 52% | 5% | 6% | 9% |
| Jul 2025 | 3% | 19% | Mid-Market, 52% | 5% | 6% | 8% |
| Jun 2025 | 20% | 19% | Mid-Market, 50% | 5% | 6% | 8% |
| May 2025 | 23% | 17% | Mid-Market, 46% | 5% | 6% | 7% |
| Apr 2025 | 21% | 15% | Mid-Market, 42% | 5% | 4% | 6% |
| Mar 2025 | 14% | 12% | Mid-Market, 46% | 5% | 3% | 5% |
| Feb 2025 | 18% | 10% | Enterprise, 41% | 4% | 3% | 4% |
| Jan 2025 | — | 4% | Enterprise, 41% | 4% | 2% | 3% |
| Dec 2024 | 2% | 4% | Enterprise, 41% | 4% | 2% | 3% |
| Nov 2024 | 3% | 4% | Enterprise, 43% | 4% | 2% | 3% |
| Oct 2024 | 1% | 3% | Enterprise, 45% | 4% | 2% | 2% |
| Sep 2024 | — | 4% | Enterprise, 45% | 4% | 2% | 2% |
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