36%
arrow_downward6% YoY
#2
Summary
- HubSpot ranks #2 within the CRM category, maintaining its position month-over-month.
- As of December 2025, 36% of organizations who have a vendor in the CRM category use HubSpot: down 6 percentage points from last year.
- HubSpot has the highest adoption among mid-market companies (44%), compared to enterprise (34%), small-to-medium businesses (34%), and micro-SMB (29%).
- HubSpot key capabilities include contact management, sales pipeline tracking, and marketing automation workflows, supporting integrated customer relationship management for growing businesses.
Key stats
36%
arrow_downward6% YoY
Mid-Market, 46%
15%
22%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 34% |
| Mid-market | 44% |
| Enterprise | 34% |
About HubSpot
HubSpot is a customer platform that unifies marketing, sales, and service operations with AI-powered CRM and automation tools. It helps teams manage customer relationships and revenue growth across connected business functions.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 15% | 22% | Mid-Market, 46% | 34% | 44% | 41% |
| Nov 2025 | 11% | 22% | Mid-Market, 46% | 35% | 44% | 41% |
| Oct 2025 | 13% | 22% | Mid-Market, 46% | 35% | 44% | 41% |
| Sep 2025 | 12% | 22% | Mid-Market, 47% | 36% | 43% | 42% |
| Aug 2025 | 11% | 22% | Mid-Market, 47% | 35% | 44% | 43% |
| Jul 2025 | 9% | 22% | Mid-Market, 47% | 34% | 45% | 44% |
| Jun 2025 | 11% | 23% | Mid-Market, 46% | 35% | 45% | 44% |
| May 2025 | 12% | 23% | Mid-Market, 46% | 35% | 45% | 44% |
| Apr 2025 | 12% | 23% | Mid-Market, 48% | 36% | 44% | 45% |
| Mar 2025 | 10% | 23% | Mid-Market, 47% | 34% | 45% | 45% |
| Feb 2025 | 15% | 24% | Mid-Market, 48% | 37% | 45% | 45% |
| Jan 2025 | 11% | 24% | Mid-Market, 48% | 36% | 45% | 45% |
| Dec 2024 | 13% | 25% | Mid-Market, 48% | 37% | 45% | 45% |
| Nov 2024 | 9% | 25% | Mid-Market, 47% | 36% | 44% | 45% |
| Oct 2024 | 12% | 24% | Mid-Market, 47% | 35% | 45% | 46% |
| Sep 2024 | 11% | 25% | Mid-Market, 48% | 38% | 44% | 45% |
| Aug 2024 | 8% | 24% | Mid-Market, 47% | 40% | 45% | 45% |
| Jul 2024 | 9% | 26% | Mid-Market, 47% | 39% | 45% | 45% |
| Jun 2024 | 9% | 27% | Mid-Market, 49% | 35% | 44% | 45% |
| May 2024 | 10% | 27% | Mid-Market, 47% | 33% | 44% | 45% |
| Apr 2024 | 9% | 26% | Mid-Market, 46% | 34% | 44% | 46% |
| Mar 2024 | 9% | 29% | Mid-Market, 46% | 34% | 44% | 46% |
| Feb 2024 | 10% | 27% | Mid-Market, 45% | 33% | 44% | 45% |
| Jan 2024 | 13% | 25% | Mid-Market, 45% | 31% | 43% | 46% |