38%
1% YoY
#2
Summary
- HubSpot ranks #2 within the CRM category, maintaining its position month-over-month.
- As of October 2026, 38% of organizations who have a vendor in the CRM category use HubSpot: down 1 percentage points from last year.
- HubSpot has the highest adoption among mid-market companies (43%), compared to enterprise (37%), small-to-medium businesses (36%), and micro-SMB (33%).
- HubSpot key capabilities include contact management, sales pipeline tracking, and marketing automation workflows, supporting integrated customer relationship management for growing businesses.
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Key stats
38%
1% YoY
Mid-Market, 49%
22%
36%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 36% |
| Mid-market | 43% |
| Enterprise | 37% |
About HubSpot
HubSpot is a customer platform that unifies marketing, sales, and service operations with AI-powered CRM and automation tools. It helps teams manage customer relationships and revenue growth across connected business functions.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 22% | 36% | Mid-Market, 49% | 37% | 43% | 36% |
| Aug 2026 | 23% | 36% | Mid-Market, 48% | 38% | 43% | 37% |
| Jul 2026 | 23% | 36% | Mid-Market, 48% | 39% | 43% | 37% |
| Jun 2026 | 25% | 37% | Mid-Market, 49% | 39% | 43% | 37% |
| May 2026 | 25% | 37% | Mid-Market, 49% | 38% | 43% | 37% |
| Apr 2026 | 27% | 37% | Mid-Market, 49% | 38% | 43% | 37% |
| Mar 2026 | 25% | 38% | Mid-Market, 49% | 38% | 43% | 38% |
| Feb 2026 | 26% | 38% | Mid-Market, 50% | 38% | 43% | 38% |
| Jan 2026 | 25% | 38% | Mid-Market, 50% | 36% | 43% | 38% |
| Dec 2025 | 30% | 39% | Mid-Market, 51% | 35% | 43% | 38% |
| Nov 2025 | 24% | 39% | Mid-Market, 51% | 34% | 43% | 38% |
| Oct 2025 | 26% | 40% | Mid-Market, 50% | 34% | 43% | 38% |
| Sep 2025 | 26% | 40% | Mid-Market, 50% | 36% | 43% | 38% |
| Aug 2025 | 24% | 41% | Mid-Market, 50% | 35% | 43% | 38% |
| Jul 2025 | 24% | 42% | Mid-Market, 50% | 36% | 43% | 38% |
| Jun 2025 | 25% | 43% | Mid-Market, 50% | 37% | 43% | 38% |
| May 2025 | 29% | 43% | Mid-Market, 50% | 36% | 42% | 38% |
| Apr 2025 | 28% | 43% | Mid-Market, 50% | 36% | 42% | 39% |
| Mar 2025 | 28% | 43% | Mid-Market, 49% | 35% | 42% | 38% |
| Feb 2025 | 28% | 43% | Mid-Market, 49% | 36% | 42% | 38% |
| Jan 2025 | 26% | 43% | Mid-Market, 50% | 36% | 42% | 38% |
| Dec 2024 | 31% | 45% | Mid-Market, 50% | 36% | 42% | 38% |
| Nov 2024 | 22% | 45% | Mid-Market, 50% | 34% | 41% | 38% |
| Oct 2024 | 29% | 43% | Mid-Market, 50% | 33% | 42% | 38% |
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