HubSpot vs. Freshworks: A data-backed comparison

Explore HubSpot and Freshworks’ features, pricing, adoption trends, and ideal use cases to help you determine which CRM best fits your team’s needs.

In this article

HubSpot vs. Freshworks at a glance
HubSpot overview
Freshworks overview
Pros and cons
Which tool is better?

HubSpot vs. Freshworks at a glance

HubSpot offers a comprehensive CRM platform integrating marketing, sales, and customer service tools designed for inbound marketing and complex customer journeys. Freshworks delivers a CRM with a strong focus on sales automation and customer support, built for teams prioritizing ease of use and fast deployment.

HubSpot excels in marketing-sales alignment and growth enablement, while Freshworks is well-suited for customer-centric sales and service teams seeking simplicity and rapid onboarding.

HubSpot overview

HubSpot is an all-in-one CRM that combines marketing automation, sales pipeline management, and customer service capabilities to help businesses attract, engage, and retain customers through a unified platform.

HubSpot key features

Features	Description
CRM and Contact Management	Centralizes customer information and tracks sales and marketing interactions for better pipeline visibility.
Marketing Automation	Enables automated workflows and email campaigns for efficient lead nurturing.
Sales Enablement	Supports email tracking, pipeline management, and meeting scheduling to accelerate sales cycles.
Customer Service Tools	Manages tickets, live chat, and knowledge base to improve support quality.
Analytics and Reporting	Provides real-time dashboards and reports to optimize marketing and sales efforts.
Integrations and App Marketplace	Offers hundreds of integrations to customize the platform for specific business needs.

Freshworks overview

Freshworks provides a user-friendly CRM focused on sales force automation and integrated customer support features. It supports teams seeking fast deployment with tools for contact management, email tracking, and multichannel communication.

Freshworks key features

Features	Description
Contact and Deal Management	Centralizes customer data and tracks sales pipelines visually for better deal management.
Email Automation and Sequences	Automates personalized outreach with scheduling and analytics.
AI-Powered Lead Scoring	Prioritizes leads based on behavior and engagement signals.
Multi-Channel Communication	Manages email, phone, chat, and social messages within a single workspace.
Analytics and Reporting	Provides dashboards and reports on sales activity and performance metrics.
Integration and API	Connects to external business apps and supports custom workflow automation.

Pros and cons

Tool	Pros	Cons
HubSpot	Unified marketing, sales, and service platform. Intuitive user interface with minimal learning curve. Strong automation and lead nurturing features. Extensive integrations and marketplace apps. Detailed reporting and analytics.	Higher tiers can be costly for growing businesses. Limited customization compared to enterprise CRM platforms. Some advanced features require expensive add-ons. May be overwhelming for teams needing only basic CRM. Sales forecasting tools less sophisticated than some competitors.
Freshworks	Intuitive interface with minimal learning curve. AI-powered lead scoring and sales automation. Supports multiple communication channels in one platform. Detailed analytics for pipeline and performance tracking.	Limited deep customization for complex workflows. Some advanced features locked behind higher-tier plans. May lack specialized industry modules for niche markets. Reporting can be basic compared to specialized BI tools.

Which tool is better?

HubSpot fits teams requiring deep marketing automation and extensive sales enablement within one platform. Freshworks is ideal for businesses prioritizing ease of use, quick setup, and combined sales and support workflows.