20%
arrow_downward17% YoY
#3
Summary
- Mixpanel ranks #3 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, 20% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Mixpanel: down 17 percentage points from last year.
- Mixpanel has the highest adoption among mid-market companies (27%), compared to enterprise (17%), small-to-medium businesses (17%), and micro-SMB (12%).
- Mixpanel key capabilities include event tracking, funnel analysis, and cohort retention reporting, supporting product teams optimizing user engagement and conversion rates.
Key stats
20%
arrow_downward17% YoY
Mid-Market, 55%
10%
23%
#5
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 17% |
| Mid-market | 27% |
| Enterprise | 17% |
About Mixpanel
Mixpanel is a product analytics platform that tracks user behavior and event data to inform product decisions. It helps teams analyze engagement, conversion funnels, and retention without SQL dependencies.
Similar solutions
Don’t miss key shifts in business spend.
Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 10% | 23% | Mid-Market, 55% | 17% | 27% | 17% |
| Dec 2025 | 12% | 24% | Mid-Market, 54% | 22% | 28% | 19% |
| Nov 2025 | 5% | 24% | Mid-Market, 52% | 24% | 27% | 19% |
| Oct 2025 | 9% | 25% | Mid-Market, 51% | 30% | 28% | 21% |
| Sep 2025 | 8% | 25% | Mid-Market, 51% | 40% | 29% | 22% |
| Aug 2025 | 9% | 25% | Mid-Market, 49% | 35% | 30% | 25% |
| Jul 2025 | 4% | 25% | Mid-Market, 48% | 37% | 31% | 27% |
| Jun 2025 | 19% | 26% | Mid-Market, 48% | 41% | 35% | 30% |
| May 2025 | 22% | 25% | Mid-Market, 47% | 47% | 35% | 31% |
| Apr 2025 | 12% | 24% | Mid-Market, 46% | 47% | 35% | 31% |
| Mar 2025 | 21% | 25% | Mid-Market, 45% | 44% | 36% | 33% |
| Feb 2025 | 16% | 21% | Mid-Market, 45% | 44% | 37% | 36% |
| Jan 2025 | 32% | 20% | Mid-Market, 43% | 47% | 36% | 37% |
| Dec 2024 | 26% | 11% | Mid-Market, 43% | 54% | 36% | 38% |
| Nov 2024 | 26% | 11% | Mid-Market, 42% | 50% | 35% | 39% |
| Oct 2024 | 33% | 8% | Mid-Market, 42% | 50% | 35% | 39% |
| Sep 2024 | 22% | 7% | Mid-Market, 41% | 43% | 35% | 40% |
| Aug 2024 | 36% | 7% | Mid-Market, 40% | 43% | 36% | 41% |
| Jul 2024 | 32% | 9% | Mid-Market, 39% | 42% | 33% | 41% |
| Jun 2024 | 34% | 11% | Mid-Market, 37% | 42% | 33% | 41% |
| May 2024 | 29% | 11% | Enterprise, 37% | 42% | 32% | 42% |
| Apr 2024 | 44% | 7% | Enterprise, 38% | 42% | 33% | 41% |
| Mar 2024 | 35% | 8% | Enterprise, 39% | 42% | 32% | 41% |
| Feb 2024 | 39% | 17% | Enterprise, 37% | 45% | 31% | 41% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.