15%
arrow_downward6% YoY
#5
Summary
- Mixpanel ranks #5 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of August 2026, 15% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Mixpanel: down 6 percentage points from last year.
- Mixpanel has the highest adoption among mid-market companies (21%), compared to enterprise (9%), small-to-medium businesses (13%), and micro-SMB (9%).
- Mixpanel key capabilities include event tracking, funnel analysis, and cohort retention reporting, supporting product teams optimizing user engagement and conversion rates.
Are businesses buying Mixpanel?
Key stats
15%
arrow_downward6% YoY
Mid-Market, 66%
8%
7%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 21% |
| Enterprise | 9% |
About Mixpanel
Mixpanel is a product analytics platform that tracks user behavior and event data to inform product decisions. It helps teams analyze engagement, conversion funnels, and retention without SQL dependencies.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 8% | 7% | Mid-Market, 66% | 9% | 21% | 13% |
| Jun 2026 | 10% | 15% | Mid-Market, 68% | 11% | 21% | 14% |
| May 2026 | 11% | 15% | Mid-Market, 68% | 9% | 21% | 14% |
| Apr 2026 | 12% | 16% | Mid-Market, 65% | 9% | 21% | 15% |
| Mar 2026 | 13% | 16% | Mid-Market, 60% | 11% | 21% | 15% |
| Feb 2026 | 7% | 15% | Mid-Market, 61% | 17% | 21% | 17% |
| Jan 2026 | 9% | 15% | Mid-Market, 61% | 15% | 21% | 18% |
| Dec 2025 | 14% | 17% | Mid-Market, 60% | 16% | 22% | 19% |
| Nov 2025 | 8% | 17% | Mid-Market, 58% | 16% | 22% | 19% |
| Oct 2025 | 10% | 16% | Mid-Market, 55% | 21% | 22% | 20% |
| Sep 2025 | 8% | 16% | Mid-Market, 56% | 27% | 22% | 20% |
| Aug 2025 | 11% | 16% | Mid-Market, 56% | 23% | 22% | 21% |
| Jul 2025 | 9% | 16% | Mid-Market, 56% | 23% | 22% | 21% |
| Jun 2025 | 10% | 22% | Mid-Market, 55% | 23% | 23% | 22% |
| May 2025 | 18% | 23% | Mid-Market, 54% | 24% | 23% | 22% |
| Apr 2025 | 12% | 22% | Mid-Market, 53% | 23% | 22% | 22% |
| Mar 2025 | 17% | 23% | Mid-Market, 53% | 23% | 22% | 23% |
| Feb 2025 | 9% | 25% | Mid-Market, 51% | 21% | 22% | 23% |
| Jan 2025 | 21% | 24% | Mid-Market, 49% | 23% | 22% | 24% |
| Dec 2024 | 14% | 24% | Mid-Market, 49% | 25% | 21% | 25% |
| Nov 2024 | 15% | 25% | Mid-Market, 48% | 26% | 20% | 25% |
| Oct 2024 | 11% | 23% | Mid-Market, 49% | 26% | 20% | 25% |
| Sep 2024 | 14% | 26% | Mid-Market, 49% | 21% | 21% | 26% |
| Aug 2024 | 20% | 27% | Mid-Market, 48% | 20% | 21% | 27% |
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