20%
arrow_downward17% YoY
#3
Summary
- Mixpanel ranks #3 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, 20% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Mixpanel: down 17 percentage points from last year.
- Mixpanel has the highest adoption among mid-market companies (27%), compared to enterprise (17%), small-to-medium businesses (17%), and micro-SMB (12%).
- Mixpanel key capabilities include event tracking, funnel analysis, and cohort retention reporting, supporting product teams optimizing user engagement and conversion rates.
Key stats
20%
arrow_downward17% YoY
Mid-Market, 53%
15%
21%
#2
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 17% |
| Mid-market | 27% |
| Enterprise | 17% |
About Mixpanel
Mixpanel is a product analytics platform that tracks user behavior and event data to inform product decisions. It helps teams analyze engagement, conversion funnels, and retention without SQL dependencies.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 14% | 21% | Mid-Market, 53% | 17% | 27% | 17% |
| Dec 2025 | 13% | 22% | Mid-Market, 52% | 22% | 28% | 19% |
| Nov 2025 | 17% | 23% | Mid-Market, 50% | 24% | 27% | 19% |
| Oct 2025 | 12% | 23% | Mid-Market, 50% | 30% | 28% | 21% |
| Sep 2025 | 22% | 23% | Mid-Market, 49% | 40% | 29% | 22% |
| Aug 2025 | 16% | 23% | Mid-Market, 46% | 35% | 30% | 25% |
| Jul 2025 | 15% | 24% | Mid-Market, 46% | 37% | 31% | 27% |
| Jun 2025 | 15% | 25% | Mid-Market, 46% | 41% | 35% | 30% |
| May 2025 | 20% | 25% | Mid-Market, 45% | 47% | 35% | 31% |
| Apr 2025 | 16% | 25% | Mid-Market, 44% | 47% | 35% | 32% |
| Mar 2025 | 21% | 26% | Mid-Market, 44% | 44% | 36% | 33% |
| Feb 2025 | 23% | 26% | Mid-Market, 43% | 44% | 37% | 36% |
| Jan 2025 | 29% | 27% | Mid-Market, 42% | 47% | 36% | 37% |
| Dec 2024 | 27% | 19% | Mid-Market, 41% | 54% | 36% | 38% |
| Nov 2024 | 26% | 19% | Mid-Market, 40% | 50% | 35% | 39% |
| Oct 2024 | 16% | 19% | Mid-Market, 40% | 50% | 35% | 39% |
| Sep 2024 | 18% | 20% | Mid-Market, 38% | 43% | 35% | 40% |
| Aug 2024 | 31% | 19% | Mid-Market, 39% | 43% | 36% | 41% |
| Jul 2024 | 19% | 17% | Mid-Market, 38% | 42% | 33% | 41% |
| Jun 2024 | 26% | 19% | Enterprise, 36% | 42% | 33% | 41% |
| May 2024 | 29% | 19% | Enterprise, 37% | 42% | 32% | 42% |
| Apr 2024 | 32% | 19% | Enterprise, 38% | 42% | 33% | 41% |
| Mar 2024 | 33% | 17% | Enterprise, 39% | 42% | 32% | 41% |
| Feb 2024 | 27% | 24% | Enterprise, 36% | 45% | 31% | 41% |