Mixpanel
17%
arrow_downward8% YoY
#4
Summary
- Mixpanel ranks #4 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of March 2026, 17% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Mixpanel: down 8 percentage points from last year.
- Mixpanel has the highest adoption among mid-market companies (22%), compared to enterprise (15%), small-to-medium businesses (15%), and micro-SMB (11%).
- Mixpanel key capabilities include event tracking, funnel analysis, and cohort retention reporting, supporting product teams optimizing user engagement and conversion rates.
Are businesses buying Mixpanel?
Key stats
17%
arrow_downward8% YoY
Mid-Market, 56%
8%
24%
#4
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 15% |
| Mid-market | 22% |
| Enterprise | 15% |
About Mixpanel
Mixpanel is a product analytics platform that tracks user behavior and event data to inform product decisions. It helps teams analyze engagement, conversion funnels, and retention without SQL dependencies.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 8% | 24% | Mid-Market, 56% | 15% | 22% | 15% |
| Jan 2026 | 10% | 24% | Mid-Market, 55% | 14% | 22% | 16% |
| Dec 2025 | 10% | 26% | Mid-Market, 54% | 19% | 23% | 17% |
| Nov 2025 | 6% | 27% | Mid-Market, 52% | 21% | 22% | 17% |
| Oct 2025 | 9% | 26% | Mid-Market, 51% | 25% | 22% | 18% |
| Sep 2025 | 10% | 26% | Mid-Market, 51% | 30% | 22% | 19% |
| Aug 2025 | 10% | 26% | Mid-Market, 49% | 27% | 22% | 20% |
| Jul 2025 | 9% | 27% | Mid-Market, 48% | 26% | 22% | 21% |
| Jun 2025 | 14% | 26% | Mid-Market, 48% | 26% | 22% | 22% |
| May 2025 | 15% | 26% | Mid-Market, 47% | 28% | 22% | 23% |
| Apr 2025 | 8% | 26% | Mid-Market, 46% | 29% | 22% | 23% |
| Mar 2025 | 17% | 29% | Mid-Market, 45% | 27% | 23% | 24% |
| Feb 2025 | 10% | 27% | Mid-Market, 45% | 26% | 23% | 25% |
| Jan 2025 | 19% | 23% | Mid-Market, 43% | 28% | 22% | 26% |
| Dec 2024 | 20% | 23% | Mid-Market, 43% | 32% | 22% | 27% |
| Nov 2024 | 9% | 23% | Mid-Market, 42% | 32% | 22% | 27% |
| Oct 2024 | 20% | 24% | Mid-Market, 43% | 32% | 22% | 27% |
| Sep 2024 | 19% | 23% | Mid-Market, 41% | 26% | 21% | 28% |
| Aug 2024 | 19% | 22% | Mid-Market, 40% | 23% | 22% | 28% |
| Jul 2024 | 21% | 19% | Mid-Market, 39% | 23% | 21% | 28% |
| Jun 2024 | 14% | 27% | Enterprise, 38% | 23% | 20% | 29% |
| May 2024 | 14% | 25% | Enterprise, 38% | 24% | 20% | 29% |
| Apr 2024 | 26% | 24% | Enterprise, 39% | 22% | 21% | 29% |
| Mar 2024 | 26% | 14% | Enterprise, 40% | 24% | 20% | 29% |
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