14%
5% YoY
#4
Summary
- Perplexity AI ranks #4 within the Generative AI category, maintaining its position month-over-month.
- As of October 2025, 14% of organizations who have a vendor in the Generative AI category use Perplexity AI: up 5 percentage points from last year.
- Perplexity AI has the highest adoption among enterprise companies (14%), compared to mid-market (14%), small-to-medium businesses (13%), and micro-SMB (14%).
- Perplexity AI key capabilities include conversational search, real-time information retrieval, and citation-backed responses, supporting research and knowledge discovery workflows.
Key stats
14%
5% YoY
SMB, 32%
#4
7%
3%
85%
#7
#4
#9
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 14% |
| Enterprise | 14% |
About Perplexity AI
Websiteperplexity.ai
Perplexity AI is an AI-powered search and answer engine that delivers concise, cited responses in real time. It combines web search with natural language understanding for precise information retrieval.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 3% | 85% | SMB, 32% | 14% | 14% | 13% |
| Sep 2025 | 3% | 84% | SMB, 33% | 15% | 13% | 13% |
| Aug 2025 | 4% | 84% | SMB, 33% | 15% | 13% | 13% |
| Jul 2025 | 4% | 85% | SMB, 33% | 13% | 13% | 12% |
| Jun 2025 | 4% | 85% | SMB, 33% | 13% | 12% | 12% |
| May 2025 | 2% | 85% | SMB, 33% | 12% | 11% | 11% |
| Apr 2025 | 2% | 85% | SMB, 33% | 13% | 11% | 11% |
| Mar 2025 | 3% | 85% | SMB, 33% | 13% | 11% | 11% |
| Feb 2025 | 4% | 85% | SMB, 33% | 13% | 10% | 11% |
| Jan 2025 | 4% | 85% | Mid-Market/Enterprise, 19% | 12% | 10% | 10% |
| Dec 2024 | 3% | 85% | SMB, 32% | 13% | 9% | 9% |
| Nov 2024 | 3% | 85% | Mid-Market/Enterprise, 19% | 12% | 9% | 9% |
| Oct 2024 | 3% | 85% | Mid-Market/Enterprise, 19% | 12% | 8% | 8% |
| Sep 2024 | 3% | 80% | Mid-Market/Enterprise, 19% | 11% | 8% | 8% |
| Aug 2024 | 2% | 80% | Mid-Market/Enterprise, 19% | 10% | 7% | 7% |
| Jul 2024 | 2% | 80% | Mid-Market/Enterprise, 19% | 10% | 7% | 7% |
| Jun 2024 | 4% | 79% | Mid-Market/Enterprise, 18% | 10% | 6% | 6% |
| May 2024 | 2% | 78% | Mid-Market/Enterprise, 20% | 7% | 5% | 6% |
| Apr 2024 | 1% | 77% | Mid-Market/Enterprise, 19% | 5% | 5% | 5% |
| Mar 2024 | 2% | 75% | Mid-Market/Enterprise, 20% | 5% | 5% | 4% |
| Feb 2024 | 2% | 71% | Mid-Market/Enterprise, 20% | 5% | 4% | 3% |
| Jan 2024 | 3% | 64% | Mid-Market/Enterprise, 21% | 5% | 3% | 2% |
| Dec 2023 | — | 50% | Mid-Market/Enterprise, 21% | 4% | 2% | 2% |
| Nov 2023 | 1% | 28% | SMB, 35% | 3% | 2% | 2% |