4%
arrow_downward1% YoY
#4
Summary
- Pipedrive ranks #4 within the CRM category, maintaining its position month-over-month.
- As of January 2026, 4% of organizations who have a vendor in the CRM category use Pipedrive: down 1 percentage point from last year.
- Pipedrive has the highest adoption among enterprise companies (5%), compared to mid-market (4%), small-to-medium businesses (4%), and micro-SMB (4%).
- Pipedrive key capabilities include visual sales pipeline management, activity-based selling methodology, and sales automation workflows, supporting sales teams focused on deal progression and revenue growth.
Key stats
4%
arrow_downward1% YoY
Mid-Market, 39%
4%
4%
#4
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 4% |
| Mid-market | 4% |
| Enterprise | 5% |
About Pipedrive
Pipedrive is a sales CRM platform that enables pipeline management, lead tracking, and deal automation with AI-powered insights. It helps sales teams streamline workflows and close deals more efficiently.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 4% | 4% | Mid-Market, 39% | 5% | 4% | 4% |
| Dec 2025 | 3% | 4% | Mid-Market, 40% | 4% | 4% | 4% |
| Nov 2025 | 3% | 4% | Mid-Market, 39% | 5% | 4% | 4% |
| Oct 2025 | 3% | 4% | Mid-Market, 38% | 6% | 4% | 4% |
| Sep 2025 | 2% | 5% | Mid-Market, 37% | 6% | 4% | 4% |
| Aug 2025 | 2% | 5% | Mid-Market, 37% | 6% | 4% | 4% |
| Jul 2025 | 3% | 5% | Mid-Market, 36% | 6% | 4% | 4% |
| Jun 2025 | 3% | 5% | Mid-Market, 37% | 7% | 4% | 4% |
| May 2025 | 2% | 5% | Mid-Market, 37% | 6% | 4% | 4% |
| Apr 2025 | 2% | 5% | Mid-Market, 36% | 7% | 4% | 4% |
| Mar 2025 | 3% | 5% | Mid-Market, 36% | 7% | 4% | 5% |
| Feb 2025 | 4% | 5% | Mid-Market, 36% | 7% | 4% | 5% |
| Jan 2025 | 2% | 5% | Mid-Market, 36% | 7% | 4% | 5% |
| Dec 2024 | 3% | 5% | Mid-Market, 36% | 8% | 4% | 5% |
| Nov 2024 | 5% | 5% | Mid-Market, 37% | 7% | 5% | 5% |
| Oct 2024 | 3% | 4% | Mid-Market, 41% | 6% | 4% | 5% |
| Sep 2024 | 2% | 4% | Mid-Market, 42% | 4% | 5% | 5% |
| Aug 2024 | 3% | 4% | Mid-Market, 42% | 4% | 5% | 5% |
| Jul 2024 | 4% | 4% | Mid-Market, 42% | 4% | 5% | 5% |
| Jun 2024 | 4% | 4% | Mid-Market, 43% | 4% | 5% | 5% |
| May 2024 | 2% | 4% | Mid-Market, 46% | 4% | 5% | 5% |
| Apr 2024 | 3% | 4% | Mid-Market, 44% | 3% | 5% | 5% |
| Mar 2024 | 3% | 3% | Mid-Market, 46% | 4% | 5% | 5% |
| Feb 2024 | 4% | 3% | Mid-Market, 44% | 3% | 5% | 6% |
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