Pipedrive vs. Close: A data-backed comparison
Explore Pipedrive and Close’s features, pricing, adoption trends, and ideal use cases to help you determine which CRM best fits your team.
Pipedrive vs. Close at a glance
Pipedrive is a sales-focused CRM popular among small to midsize sales teams. Close specializes in inside sales workflows to streamline high-velocity sales processes.
Pipedrive stands out for its visual pipeline and intuitive interface, while Close excels for outbound teams needing integrated communication and automation.
Metrics | Pipedrive | Close |
|---|---|---|
Relative cost | 39% lower cost than category average | 7% lower cost than category average |
Adoption trend | 5% QoQ adoption growth | 10% QoQ adoption growth |
Primary user segment | – | – |
Best for | Micro businesses that need intuitive sales pipeline management and CRM functionality without the complexity of enterprise-level solutions. | Micro businesses that need streamlined sales CRM and calling functionality without the complexity of enterprise-level systems. |
Pipedrive overview
Pipedrive is a CRM built around visual pipeline management, making it easy for sales teams to track deals, automate tasks, and improve productivity. It's ideal for businesses wanting a straightforward, user-friendly CRM that keeps sales organized and moving forward.
Pipedrive key features
Features | Description |
|---|---|
Visual Sales Pipeline | Drag-and-drop deal management across customizable stages for clear pipeline visibility. |
Activity and Task Management | Automated reminders and scheduling tied to deals and contacts to boost follow-up efficiency. |
Email Integration and Automation | Syncs email communication and automates personalized outreach campaigns. |
AI-Powered Sales Assistant | Uses machine learning to recommend tasks, forecast deals, and prioritize sales activities. |
Reporting and Analytics | Customizable reports and dashboards to track sales performance and pipeline health. |
Integrations and API | Connects with popular business apps and supports custom workflows via API access. |
Close overview
Close is a CRM optimized for inside sales, offering integrated calling, email, and SMS to help teams reach prospects quickly and automate follow-ups. It suits organizations that prioritize outbound sales, rapid outreach, and high activity volumes.
Close key features
Features | Description |
|---|---|
Built-in Calling and SMS | Integrated phone and text communication with automated logging and messaging. |
Email Automation | Personalized email sequences with tracking and analytics for lead nurturing. |
Visual Sales Pipeline | Drag-and-drop deal management to monitor sales stages and progress. |
Activity Tracking and Reporting | Comprehensive logging of communications and sales activities with performance insights. |
AI-Powered Insights | Machine learning-driven recommendations to prioritize leads and forecast deals. |
Integrations and API | Connectivity with popular apps and custom workflows via API support. |
Pros and cons
Tool | Pros | Cons |
|---|---|---|
Pipedrive |
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Close |
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Which tool is better?
Pipedrive is ideal for teams seeking visual deal tracking and sales simplicity. Close is the better fit for outbound teams and high-velocity sales workflows.
When Pipedrive is the better choice
- Your team needs visual deal and pipeline management for easy tracking.
- Your team needs a CRM that is fast to set up and easy to use.
- Your team needs automation for routine sales activities.
- Your team needs a solution focused on small to midsize sales teams.
When Close is the better choice
- Your team needs integrated calling, SMS, and email in your CRM.
- Your team needs to run high-velocity, outbound sales operations.
- Your team needs automated follow-up and workflow tools for outreach.
- Your team needs detailed activity tracking and communication analytics.