Wix vs. BigCommerce: a data-backed comparison

Explore Wix and BigCommerce features, pricing, adoption trends, and ideal use cases to help you determine which platform best fits your team.

In this article

Wix vs. BigCommerce at a glance
Wix overview
BigCommerce overview
Pros and cons
Use case scenarios

Wix vs. BigCommerce at a glance

Wix offers a drag-and-drop website builder with flexible design options and integrated ecommerce features, while BigCommerce is a full-featured ecommerce platform focused on scalable online retail, providing advanced product management, multi-channel selling, and enterprise-grade tools suited for growing and established merchants.

Wix overview

Wix is a versatile website builder combining intuitive drag-and-drop editing with ecommerce functionality. It suits businesses and individuals looking for customizable website design paired with basic to moderate online store features, without the need for coding or complex setups.

Wix key features

Features	Description
Drag-and-drop website builder	Design and customize responsive websites visually without coding.
Template library	Choose from hundreds of professionally designed templates to jumpstart site creation.
App marketplace	Extend site functionality with plugins for ecommerce, marketing, SEO, and more.
Ecommerce support	Manage products, payments, inventory, and shipping with built-in tools.
SEO and marketing tools	Improve site visibility and customer engagement with integrated optimization and campaigns.
Hosting and security	Enjoy fast, secure hosting with SSL certificates and automatic backups.

BigCommerce overview

BigCommerce is a dedicated ecommerce platform that offers comprehensive store management, including product catalogs, checkout customization, payment processing, and shipping integrations. It supports multi-channel selling, advanced marketing tools, and analytics for businesses aiming to scale their online sales operations.

BigCommerce key features

Features	Description
Storefront design	Create visually appealing, mobile-friendly online stores with intuitive drag-and-drop tools and customizable themes.
Product management	Manage product catalogs, variants, pricing rules, and bulk uploads efficiently.
Multi-channel selling	Sell on Amazon, eBay, Facebook, Instagram, and POS with integrated order and inventory management.
Payment and checkout	Offer multiple payment gateways, secure checkout, and support for various currencies.
SEO and marketing tools	Optimize site SEO, recover abandoned carts, run promotions, and integrate email marketing.
Analytics and reporting	Track sales, traffic, and customer behaviors with detailed dashboards.

Pros and cons

Tool	Pros	Cons
Wix	User-friendly drag-and-drop website builder with minimal setup time. Wide selection of customizable templates suited for various industries. Integrated ecommerce capabilities for small and medium-sized online stores. Built-in SEO tools, marketing integrations, and analytics dashboards. All-in-one platform handling hosting, security, and backups without additional configuration.	Limited backend customization and developer control compared to traditional CMS platforms. Advanced features and collaboration tools require higher-tier plans. May not scale well for large enterprises or multi-site management needs. Some integrations and app functionalities are less flexible than open-source alternatives. Learning curve for users unfamiliar with visual design tools and interfaces.
BigCommerce	Flexible storefront design with responsive themes and customization options. Multi-channel selling to marketplaces, social media, and POS systems. Comprehensive SEO and marketing tools built in. Scalable pricing plans suitable for startups to large enterprises. Robust analytics and reporting dashboards for business insights.	No free tier; entry cost may deter tiny businesses. Customization options are limited compared to fully open-source platforms. Some advanced features are only available on higher-tier plans. Less control over backend logic for highly customized ecommerce workflows. A smaller app ecosystem compared to some competitors, such as Shopify.

Use case scenarios

Wix works well for small businesses and entrepreneurs who want flexible website design combined with ecommerce capabilities. BigCommerce suits merchants who require powerful e-commerce features, multi-channel sales, and scalable infrastructure for growth.

When Wix is the better choice

You need a simple, easy-to-use website builder with integrated e-commerce.
You need creative freedom with flexible design templates.
You need a solution for running a small to medium online store without complex selling requirements.
You need an all-in-one platform that balances design control and basic commerce features.

When BigCommerce is the better choice

You need a dedicated e-commerce platform with advanced sales tools.
You need to sell across multiple channels, like marketplaces and social media.
You need features that support extensive product catalogs, complex pricing, and shipping rules.
You need built-in scalability to handle high-volume transactions and B2B capabilities.