8%
arrow_upward1% YoY
#7
Summary
- Wix ranks #10 within the Web Hosting & Site Builders category, maintaining its position month-over-month.
- As of April 2026, 8% of organizations who have a vendor in the Web Hosting & Site Builders category use Wix: up 1 percentage point from last year.
- Wix has the highest adoption among enterprise companies (14%), compared to mid-market (9%), small-to-medium businesses (8%), and micro-SMB (8%).
- Wix key capabilities include drag-and-drop website building, AI site generation, and integrated ecommerce tools, supporting small to medium businesses creating and managing web presence.
Are businesses buying Wix?
Key stats
8%
arrow_upward1% YoY
Enterprise, 38%
6%
2%
#5
#10
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 8% |
| Mid-market | 9% |
| Enterprise | 14% |
About Wix
Wix is a website building and hosting platform that enables users to create professional websites with drag-and-drop tools and AI-powered design. It provides integrated ecommerce, marketing, and business management capabilities.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 8% | 5% | Mid-Market, 37% | 18% | 11% | 11% |
| Feb 2026 | 8% | 5% | Mid-Market, 37% | 18% | 11% | 11% |
| Jan 2026 | 11% | 5% | Mid-Market, 37% | 18% | 12% | 11% |
| Dec 2025 | 11% | 5% | Enterprise, 38% | 18% | 11% | 10% |
| Nov 2025 | 9% | 6% | Enterprise, 38% | 18% | 11% | 10% |
| Oct 2025 | 8% | 6% | Enterprise, 37% | 19% | 11% | 10% |
| Sep 2025 | 11% | 6% | Enterprise, 37% | 19% | 11% | 10% |
| Aug 2025 | 9% | 6% | Mid-Market, 38% | 19% | 11% | 10% |
| Jul 2025 | 8% | 6% | Mid-Market, 38% | 17% | 11% | 11% |
| Jun 2025 | 11% | 6% | Mid-Market, 38% | 17% | 11% | 11% |
| May 2025 | 11% | 6% | Mid-Market, 37% | 16% | 11% | 10% |
| Apr 2025 | 8% | 6% | Mid-Market, 37% | 17% | 11% | 10% |
| Mar 2025 | 7% | 6% | Mid-Market, 37% | 17% | 11% | 10% |
| Feb 2025 | 10% | 7% | Mid-Market, 37% | 18% | 10% | 11% |
| Jan 2025 | 9% | 7% | Mid-Market, 38% | 17% | 10% | 11% |
| Dec 2024 | 12% | 7% | Mid-Market, 37% | 17% | 10% | 10% |
| Nov 2024 | 11% | 7% | Enterprise, 36% | 17% | 10% | 10% |
| Oct 2024 | 11% | 7% | Enterprise, 38% | 17% | 10% | 10% |
| Sep 2024 | 10% | 6% | Enterprise, 38% | 17% | 9% | 10% |
| Aug 2024 | 10% | 6% | Mid-Market, 37% | 15% | 9% | 10% |
| Jul 2024 | 10% | 6% | Mid-Market, 36% | 15% | 9% | 10% |
| Jun 2024 | 9% | 5% | Mid-Market, 37% | 12% | 8% | 9% |
| May 2024 | 8% | 6% | Enterprise, 37% | 12% | 8% | 9% |
| Apr 2024 | 11% | 6% | Mid-Market, 36% | 11% | 8% | 9% |
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