11%
0% YoY
#7
Summary
- Wix ranks #7 within the Web Hosting & Site Builders category, maintaining its position month-over-month.
- As of October 2026, 11% of organizations who have a vendor in the Web Hosting & Site Builders category use Wix: down < 1 percentage points from last year.
- Wix has the highest adoption among enterprise companies (18%), compared to mid-market (12%), small-to-medium businesses (11%), and micro-SMB (11%).
- Wix key capabilities include drag-and-drop website building, AI site generation, and integrated ecommerce tools, supporting small to medium businesses creating and managing web presence.
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Key stats
11%
0% YoY
Mid-Market, 38%
9%
4%
#6
#10
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 12% |
| Enterprise | 18% |
About Wix
Wix is a website building and hosting platform that enables users to create professional websites with drag-and-drop tools and AI-powered design. It provides integrated ecommerce, marketing, and business management capabilities.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 8% | 4% | Mid-Market, 39% | 18% | 11% | 11% |
| Aug 2026 | 8% | 4% | Mid-Market, 39% | 18% | 11% | 11% |
| Jul 2026 | 9% | 4% | Mid-Market, 40% | 18% | 11% | 11% |
| Jun 2026 | 10% | 4% | Mid-Market, 39% | 17% | 12% | 11% |
| May 2026 | 11% | 4% | Mid-Market, 40% | 18% | 12% | 11% |
| Apr 2026 | 8% | 4% | Mid-Market, 39% | 18% | 12% | 11% |
| Mar 2026 | 9% | 4% | Mid-Market, 39% | 18% | 12% | 11% |
| Feb 2026 | 8% | 5% | Mid-Market, 40% | 19% | 12% | 11% |
| Jan 2026 | 11% | 5% | Mid-Market, 40% | 19% | 12% | 11% |
| Dec 2025 | 12% | 5% | Mid-Market, 39% | 19% | 12% | 11% |
| Nov 2025 | 10% | 5% | Mid-Market, 39% | 19% | 11% | 11% |
| Oct 2025 | 9% | 5% | Mid-Market, 39% | 20% | 11% | 11% |
| Sep 2025 | 11% | 5% | Mid-Market, 39% | 19% | 11% | 11% |
| Aug 2025 | 9% | 6% | Mid-Market, 40% | 19% | 11% | 11% |
| Jul 2025 | 10% | 6% | Mid-Market, 40% | 17% | 11% | 11% |
| Jun 2025 | 12% | 6% | Mid-Market, 40% | 18% | 11% | 11% |
| May 2025 | 10% | 6% | Mid-Market, 39% | 17% | 11% | 11% |
| Apr 2025 | 11% | 7% | Mid-Market, 40% | 18% | 11% | 11% |
| Mar 2025 | 10% | 6% | Mid-Market, 39% | 17% | 11% | 11% |
| Feb 2025 | 12% | 7% | Mid-Market, 39% | 18% | 10% | 11% |
| Jan 2025 | 11% | 7% | Mid-Market, 39% | 18% | 10% | 11% |
| Dec 2024 | 13% | 7% | Mid-Market, 39% | 17% | 10% | 11% |
| Nov 2024 | 10% | 7% | Enterprise, 39% | 17% | 10% | 10% |
| Oct 2024 | 11% | 5% | Enterprise, 40% | 17% | 10% | 10% |
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