Wix review: a data-backed look

Wix overview

Wix is a cloud-based website builder designed to help individuals and businesses create professional-looking websites without requiring coding skills. It offers a drag-and-drop interface, customizable templates, and a broad app marketplace to extend functionality.

Suitable for micro businesses, creatives, and entrepreneurs, Wix combines ease of use with flexible design options and integrated hosting. It's an all-in-one platform that supports ecommerce, blogging, and marketing features.

How much do businesses spend on Wix?

The chart below illustrates average quarterly spending on Wix across different business sizes.

Mid-market and enterprise customers demonstrate the highest spending levels on Wix with significant volatility throughout the tracked period. They show initial growth, a mid-year peak, followed by a notable decline, then surge dramatically to their highest spending levels.

Small and medium-sized businesses closely mirror this pattern with nearly identical spending trajectories, experiencing similar growth, decline, and dramatic recovery phases that suggest coordinated platform investments and seasonal business cycles.

Micro businesses maintain more conservative and stable spending patterns throughout most periods, exhibiting only modest fluctuations and a gradual decline in mid-year before stabilizing at consistent levels.

The stark difference in spending volatility between larger businesses and micro businesses indicates different usage patterns and investment strategies across business segments.

Who is Wix best for?

The chart below breaks down Wix’s user base by business size.

Wix's customer base shows a nearly even split between small and medium-sized businesses and micro businesses, with both segments representing roughly equal portions of the user base.

Small and medium-sized businesses hold a slight edge as the largest segment, demonstrating Wix's strong appeal to growing companies that need flexible website-building capabilities as they expand their digital presence.

Micro businesses represent nearly the same portion, indicating Wix's effectiveness in serving individual entrepreneurs, freelancers, and small businesses seeking accessible website creation tools.

Mid-market and enterprise customers comprise roughly one-fifth of the user base, yet their significantly higher spending patterns suggest they contribute disproportionately to platform revenue.

This balanced distribution reflects Wix's positioning as a versatile website-building platform that successfully serves businesses across all stages of growth, from individual creators launching their first websites to established enterprises managing complex multi-site operations.

Wix key features

Drag-and-drop website builder

• What it does: Allows users to visually design pages by dragging elements onto a canvas, no coding required.
• Key benefit: Enables quick site creation and customization, lowering the barrier for non-technical users.

Template library

• What it does: Provides hundreds of professionally designed templates across industries and use cases.
• Key benefit: Helps users start with a design foundation tailored to their business, speeding up the launch process.

App marketplace

• What it does: Offers a variety of plugins and integrations for ecommerce, marketing, SEO, bookings, and more.
• Key benefit: Extends site functionality without requiring custom development or external services.

Ecommerce support

• What it does: Powers online stores with product management, payment processing, inventory tracking, and shipping options.
• Key benefit: Supports businesses in selling products and services online with minimal setup and configuration.

SEO and marketing tools

• What it does: Includes SEO optimization features, email marketing, social media integrations, and analytics dashboards.
• Key benefit: Enhances site visibility, attracts traffic, and facilitates effective customer engagement.

Hosting and security

• What it does: Provides fast, reliable cloud hosting with SSL certificates and automatic backups.
• Key benefit: Ensures websites are secure, fast-loading, and resilient without user intervention.

Wix pricing

Wix pros and cons

Wix is a good fit if:

• You want a user-friendly drag-and-drop site builder with minimal setup time.
• Your team includes non-technical users responsible for content updates and site maintenance.
• You need integrated ecommerce features for small to medium online stores.
• You want a broad template selection and app integrations without custom coding.
• You prefer an all-in-one platform that handles hosting, security, and backups.

Consider alternatives if:

• You require advanced customization, backend logic, or developer-level control.
• Your business demands enterprise-grade scalability and multi-site management.
• You want a platform tightly integrated with a specific CMS or CRM ecosystem.
• You prefer open-source or self-hosted solutions for full ownership of data and code.