Wix vs. Shopify: a data-backed comparison
Explore Wix and Shopify features, pricing, adoption trends, and ideal use cases to help you determine which platform best fits your team.
Wix vs. Shopify at a glance
Wix is a flexible website builder that offers drag-and-drop customization, a wide range of templates, and integrated e-commerce tools, making it suitable for small businesses and creative entrepreneurs.
Shopify is a dedicated ecommerce platform designed for merchants focused on scalable online sales, providing advanced store management, payment processing, and multi-channel selling capabilities.
Metrics | Wix | Shopify |
---|---|---|
Relative cost | 88% lower cost than category average | – |
Adoption trend | 8% QoQ adoption growth | 10% QoQ adoption growth |
Primary user segment | – | – |
Best for | Small and medium-sized businesses that need versatile website-building capabilities without coding requirements. | Micro businesses that need professional website design and content management without technical complexity. |
Wix overview
Wix combines a user-friendly drag-and-drop site builder with e-commerce features, including product management, payment integration, and marketing tools. It appeals to micro businesses and individuals seeking a customizable website solution with built-in online sales functionality that is easy to use and doesn't require technical complexity.
Wix key features
Features | Description |
---|---|
Drag-and-drop website builder | Design and customize responsive websites visually without coding. |
Template library | Choose from hundreds of professionally designed templates to jumpstart site creation. |
App marketplace | Extend site functionality with plugins for ecommerce, marketing, SEO, and more. |
Ecommerce support | Manage products, payments, inventory, and shipping with built-in tools. |
SEO and marketing tools | Improve site visibility and customer engagement with integrated optimization and campaigns. |
Hosting and security | Enjoy fast, secure hosting with SSL certificates and automatic backups. |
Shopify overview
Shopify is a purpose-built ecommerce platform offering robust tools for product catalog management, order processing, payment gateways, and sales analytics. It supports large-scale online retailers with multi-channel selling, extensive app integrations, and enterprise-grade scalability.
Shopify key features
Features | Description |
---|---|
User-friendly store builder | Create custom online stores using drag-and-drop tools and responsive themes. |
Integrated payment processing | Accept payments through Shopify Payments and other gateways with secure checkout options. |
Shopify POS | Sell in-person with synced inventory, customer data, and hardware support. |
Multichannel selling | List and sell products across social media, marketplaces, and retail locations. |
SEO and marketing tools | Optimize your store for search engines and run promotions like discounts and email campaigns. |
Analytics and reporting dashboard | Track performance with real-time sales, customer behavior, and traffic reports. |
Pros and cons
Tool | Pros | Cons |
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Wix |
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Shopify |
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Use case scenarios
Wix is ideal for small businesses and creatives who need flexible website design with e-commerce capabilities. At the same time, Shopify serves both growing and established merchants, providing comprehensive store management and scalable sales solutions.
When Wix is the better choice
- You need an easy-to-use website builder with drag-and-drop design.
- You need simple e-commerce tools integrated with website creation.
- You need a broad template selection with full creative control.
- You need flexibility to build both content-rich and transactional websites.
When Shopify is the better choice
- You need a scalable e-commerce platform focused solely on online retail.
- You need advanced tools for managing inventory, orders, and payments.
- You need to sell across multiple channels, including marketplaces and social media.
- You need a platform optimized for growth, performance, and sales automation.