13%
0% YoY
#3
Summary
- Zoho ranks #3 within the CRM category, maintaining its position month-over-month.
- As of October 2026, 13% of organizations who have a vendor in the CRM category use Zoho: down < 1 percentage points from last year.
- Zoho has the highest adoption among enterprise companies (27%), compared to mid-market (21%), small-to-medium businesses (11%), and micro-SMB (9%).
- Zoho key capabilities include lead management, sales automation, and multichannel communication tools, supporting comprehensive customer relationship management for growing businesses.
Are businesses buying Zoho?
Key stats
13%
0% YoY
Mid-Market, 48%
13%
10%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 21% |
| Enterprise | 27% |
About Zoho
Zoho is a unified cloud software suite that provides integrated business applications across CRM, finance, HR, and collaboration. It helps organizations operate with a single platform to increase efficiency and break down departmental silos.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 13% | 10% | Mid-Market, 48% | 27% | 21% | 11% |
| Aug 2026 | 9% | 10% | Mid-Market, 49% | 27% | 21% | 11% |
| Jul 2026 | 11% | 10% | Mid-Market, 48% | 26% | 21% | 11% |
| Jun 2026 | 12% | 10% | Mid-Market, 49% | 27% | 21% | 11% |
| May 2026 | 11% | 10% | Mid-Market, 49% | 27% | 21% | 11% |
| Apr 2026 | 11% | 10% | Mid-Market, 51% | 27% | 21% | 11% |
| Mar 2026 | 14% | 10% | Mid-Market, 51% | 25% | 22% | 12% |
| Feb 2026 | 11% | 10% | Mid-Market, 50% | 25% | 22% | 11% |
| Jan 2026 | 12% | 10% | Mid-Market, 50% | 28% | 22% | 11% |
| Dec 2025 | 11% | 10% | Mid-Market, 49% | 28% | 22% | 11% |
| Nov 2025 | 14% | 10% | Mid-Market, 49% | 29% | 22% | 11% |
| Oct 2025 | 13% | 10% | Mid-Market, 50% | 29% | 22% | 11% |
| Sep 2025 | 10% | 10% | Mid-Market, 49% | 28% | 22% | 11% |
| Aug 2025 | 10% | 11% | Mid-Market, 49% | 28% | 22% | 11% |
| Jul 2025 | 11% | 11% | Mid-Market, 50% | 28% | 21% | 11% |
| Jun 2025 | 9% | 11% | Mid-Market, 50% | 27% | 21% | 11% |
| May 2025 | 14% | 11% | Mid-Market, 51% | 27% | 21% | 11% |
| Apr 2025 | 9% | 11% | Mid-Market, 50% | 26% | 21% | 11% |
| Mar 2025 | 11% | 11% | Mid-Market, 51% | 25% | 21% | 12% |
| Feb 2025 | 13% | 11% | Mid-Market, 51% | 24% | 21% | 12% |
| Jan 2025 | 12% | 10% | Mid-Market, 52% | 24% | 20% | 12% |
| Dec 2024 | 13% | 9% | Mid-Market, 51% | 23% | 21% | 11% |
| Nov 2024 | 15% | 8% | Mid-Market, 52% | 23% | 20% | 11% |
| Oct 2024 | 11% | 6% | Mid-Market, 52% | 21% | 20% | 11% |
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