Brad Gustafson
Head of Accounting Partner Channel, Ramp
Brad Gustafson leads the Accounting Partnerships Channel at Ramp. With over a decade of experience, including managing Top 100 firm partnerships at Xero, he’s passionate about building a strong, engaged community of accountants connected through innovative technology and shared opportunities.
Articles by Brad Gustafson
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What is a non liquid asset? Definition and examples
A non liquid asset is something that can't be converted to cash without losing time or value, such as real estate, equipment, inventory, and collectibles.
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Opportunity cost formula: How to calculate with examples
The opportunity cost formula subtracts the return of a chosen option from the return of the best forgone option, revealing the true cost of any decision.
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Accrual vs. deferral: Differences and examples
Accrual vs. deferral accounting differs on timing: accruals recognize revenue and expenses before cash moves, while deferrals recognize them afterward.
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Merchant underwriting: Steps and how to prepare
Merchant underwriting assesses a business's financial stability, fraud risk, and regulatory compliance before banks or processors approve card payments.
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What is annual recurring revenue (ARR)? Meaning and formula
Annual recurring revenue (ARR) is the predictable subscription revenue a business earns each year from active contracts, normalized to a 12-month period.
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