The end of an Era: Taylor Swift's final tour dates send hotel prices soaring
If you’ve listened to the radio or read the news in the past 15 years, you’ve probably heard of Taylor Swift. Her influence is difficult to comprehend. She’s sold over 114 million records, and at only 34 years old, she’s the world’s wealthiest female musician—her net worth surpassed $1 billion during the wildly popular Eras Tour.
The worldwide tour kicked off in March 2023 and is only now coming to a close. Throughout its 20-month run, the tour drew massive crowds and consistently made headlines for its overwhelming demand and skyrocketing ticket prices.
By the numbers
- 54 countries
- 152 shows
- 11 million tickets sold
- $2.2 billion in revenue
According to the LA Times, Eras tickets have sold for as much as $11,000. Last year, CNBC reported that Taylor Swift sold more tickets than any other artist in 2023, with the average Stubhub resale ticket costing $1,088.56. Eras has been named the highest-grossing tour in history, based on ticket sales alone.
Hotel prices during Taylor’s final three shows soared more than 470%.
The tour's final leg is in Canada, with six nights in Toronto followed by three in Vancouver. It’s the last chance for Swifties to see the show, and they’re willing to shell out for the experience, including their hotel stay.
Using real-time data from more than a million hotels booked on Ramp cards this year, we have a unique look into how and why lodging prices fluctuate. And when it comes to the recent hotel prices in Canada, there can be no doubt: Taylor's final tour dates have sent prices to the moon.
Our data shows that the median Toronto hotel rate is $526.19 on concert nights, 122% higher than the 30-day median. Prices are even steeper in Vancouver, where hotel rooms rose 472%, for a whopping $1191.82 per night.
Still, concert-goers seem willing to endure the expense—all nine Canadian concerts sold out. Something tells us they'll shake it off.