17%
#4
Summary
- Amplitude ranks #4 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, 17% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Amplitude: unchanged at < 1 percentage points from last year.
- Amplitude has the highest adoption among enterprise companies (20%), compared to mid-market (19%), small-to-medium businesses (16%), and micro-SMB (16%).
- Amplitude key capabilities include behavioral cohort analysis, funnel optimization, and real-time event tracking, supporting product teams driving user engagement and retention.
Key stats
17%
-0% YoY
Mid-Market, 51%
14%
15%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 16% |
| Mid-market | 19% |
| Enterprise | 20% |
About Amplitude
Amplitude is an AI analytics platform that provides product analytics, experimentation, and behavioral data tools for digital products. It helps teams analyze user behavior, test features, and optimize customer experiences across their technology stack.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 16% | 18% | Mid-Market, 52% | 20% | 19% | 16% |
| Dec 2025 | 10% | 17% | Mid-Market, 52% | 19% | 19% | 16% |
| Nov 2025 | 11% | 18% | Mid-Market, 54% | 20% | 20% | 16% |
| Oct 2025 | 19% | 19% | Mid-Market, 55% | 17% | 20% | 17% |
| Sep 2025 | 16% | 17% | Mid-Market, 55% | 15% | 20% | 17% |
| Aug 2025 | 14% | 16% | Mid-Market, 56% | 15% | 20% | 16% |
| Jul 2025 | 13% | 17% | Mid-Market, 58% | 16% | 22% | 15% |
| Jun 2025 | 11% | 16% | Mid-Market, 58% | 12% | 23% | 16% |
| May 2025 | 24% | 17% | Mid-Market, 57% | 13% | 23% | 16% |
| Apr 2025 | 12% | 17% | Mid-Market, 55% | 20% | 22% | 16% |
| Mar 2025 | 16% | 16% | Mid-Market, 56% | 19% | 22% | 16% |
| Feb 2025 | 22% | 20% | Mid-Market, 57% | 19% | 23% | 16% |
| Jan 2025 | 20% | 20% | Mid-Market, 60% | 20% | 24% | 14% |
| Dec 2024 | 28% | 25% | Mid-Market, 63% | 15% | 24% | 14% |
| Nov 2024 | 13% | 22% | Mid-Market, 63% | 7% | 22% | 13% |
| Oct 2024 | 18% | 22% | Mid-Market, 61% | 7% | 22% | 13% |
| Sep 2024 | 18% | 19% | Mid-Market, 61% | 7% | 21% | 13% |
| Aug 2024 | 20% | 17% | Mid-Market, 59% | 7% | 21% | 12% |
| Jul 2024 | 27% | 17% | Mid-Market, 58% | 8% | 20% | 12% |
| Jun 2024 | 21% | 19% | Mid-Market, 58% | 8% | 19% | 11% |
| May 2024 | 26% | 26% | Mid-Market, 58% | 8% | 19% | 11% |
| Apr 2024 | 9% | 33% | Mid-Market, 57% | 8% | 19% | 10% |
| Mar 2024 | 18% | 31% | Mid-Market, 57% | 8% | 20% | 10% |
| Feb 2024 | 10% | 33% | Mid-Market, 57% | 9% | 20% | 10% |
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