Salesforce
workspace_premiumMost adopted
switch_access_shortcutMost switched to
75%
arrow_upward4% YoY
#1
Summary
- Salesforce ranks #1 within the CRM category, maintaining its position month-over-month.
- As of January 2026, 75% of organizations who have a vendor in the CRM category use Salesforce: up 4 percentage points from last year.
- Salesforce has the highest adoption among micro-SMB companies (79%), compared to small-to-medium businesses (77%), mid-market (71%), and enterprise (68%).
- Salesforce key capabilities include lead management, opportunity tracking, and workflow automation, supporting enterprise sales teams in managing complex customer relationships.
Key stats
75%
arrow_upward4% YoY
Mid-Market, 42%
61%
42%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 77% |
| Mid-market | 71% |
| Enterprise | 68% |
About Salesforce
Salesforce is a cloud-based CRM platform that integrates sales, service, marketing, and commerce capabilities with AI-powered automation. It helps organizations manage customer relationships and workflows across departments.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 61% | 42% | Mid-Market, 42% | 68% | 71% | 77% |
| Dec 2025 | 58% | 42% | Mid-Market, 42% | 69% | 72% | 76% |
| Nov 2025 | 65% | 42% | Mid-Market, 42% | 69% | 72% | 76% |
| Oct 2025 | 64% | 42% | Mid-Market, 42% | 71% | 72% | 76% |
| Sep 2025 | 69% | 42% | Mid-Market, 42% | 70% | 72% | 76% |
| Aug 2025 | 72% | 41% | Mid-Market, 43% | 67% | 72% | 75% |
| Jul 2025 | 65% | 42% | Mid-Market, 43% | 68% | 71% | 74% |
| Jun 2025 | 65% | 42% | Mid-Market, 43% | 69% | 70% | 74% |
| May 2025 | 62% | 41% | Mid-Market, 43% | 68% | 71% | 73% |
| Apr 2025 | 71% | 41% | Mid-Market, 43% | 69% | 71% | 73% |
| Mar 2025 | 64% | 41% | Mid-Market, 43% | 72% | 71% | 72% |
| Feb 2025 | 55% | 41% | Mid-Market, 43% | 72% | 71% | 71% |
| Jan 2025 | 61% | 41% | Mid-Market, 43% | 72% | 71% | 71% |
| Dec 2024 | 53% | 39% | Mid-Market, 43% | 73% | 70% | 72% |
| Nov 2024 | 62% | 40% | Mid-Market, 43% | 74% | 70% | 72% |
| Oct 2024 | 60% | 40% | Mid-Market, 42% | 78% | 70% | 72% |
| Sep 2024 | 64% | 41% | Mid-Market, 42% | 77% | 70% | 71% |
| Aug 2024 | 61% | 42% | Mid-Market, 42% | 75% | 70% | 70% |
| Jul 2024 | 64% | 41% | Mid-Market, 42% | 74% | 70% | 69% |
| Jun 2024 | 64% | 40% | Mid-Market, 41% | 75% | 70% | 69% |
| May 2024 | 58% | 41% | Mid-Market, 41% | 73% | 69% | 68% |
| Apr 2024 | 57% | 40% | Mid-Market, 41% | 72% | 69% | 68% |
| Mar 2024 | 53% | 41% | Mid-Market, 41% | 72% | 69% | 68% |
| Feb 2024 | 60% | 46% | Mid-Market, 42% | 72% | 69% | 68% |
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