75%
1% YoY
#1
Summary
- Salesforce ranks #1 within the CRM category, maintaining its position month-over-month.
- As of October 2026, 75% of organizations who have a vendor in the CRM category use Salesforce: up < 1 percentage points from last year.
- Salesforce has the highest adoption among micro-SMB companies (76%), compared to small-to-medium businesses (75%), mid-market (72%), and enterprise (70%).
- Salesforce key capabilities include lead management, opportunity tracking, and workflow automation, supporting enterprise sales teams in managing complex customer relationships.
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Key stats
75%
1% YoY
Mid-Market, 45%
61%
44%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 75% |
| Mid-market | 72% |
| Enterprise | 70% |
About Salesforce
Salesforce is a cloud-based CRM platform that integrates sales, service, marketing, and commerce capabilities with AI-powered automation. It helps organizations manage customer relationships and workflows across departments.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 61% | 44% | Mid-Market, 45% | 70% | 72% | 75% |
| Aug 2026 | 67% | 44% | Mid-Market, 45% | 71% | 72% | 75% |
| Jul 2026 | 64% | 45% | Mid-Market, 45% | 71% | 72% | 75% |
| Jun 2026 | 61% | 45% | Mid-Market, 46% | 70% | 72% | 75% |
| May 2026 | 61% | 45% | Mid-Market, 46% | 70% | 71% | 75% |
| Apr 2026 | 59% | 45% | Mid-Market, 46% | 68% | 71% | 75% |
| Mar 2026 | 58% | 45% | Mid-Market, 47% | 68% | 71% | 76% |
| Feb 2026 | 63% | 45% | Mid-Market, 47% | 68% | 71% | 76% |
| Jan 2026 | 61% | 45% | Mid-Market, 47% | 68% | 71% | 75% |
| Dec 2025 | 57% | 45% | Mid-Market, 47% | 69% | 71% | 75% |
| Nov 2025 | 64% | 45% | Mid-Market, 47% | 69% | 71% | 75% |
| Oct 2025 | 63% | 46% | Mid-Market, 47% | 70% | 71% | 75% |
| Sep 2025 | 68% | 47% | Mid-Market, 47% | 69% | 71% | 74% |
| Aug 2025 | 72% | 48% | Mid-Market, 48% | 65% | 70% | 74% |
| Jul 2025 | 65% | 46% | Mid-Market, 47% | 64% | 70% | 72% |
| Jun 2025 | 65% | 46% | Mid-Market, 47% | 65% | 69% | 72% |
| May 2025 | 61% | 47% | Mid-Market, 48% | 65% | 69% | 71% |
| Apr 2025 | 71% | 46% | Mid-Market, 47% | 65% | 69% | 71% |
| Mar 2025 | 64% | 45% | Mid-Market, 48% | 68% | 69% | 70% |
| Feb 2025 | 53% | 46% | Mid-Market, 48% | 68% | 69% | 69% |
| Jan 2025 | 58% | 47% | Mid-Market, 48% | 69% | 69% | 69% |
| Dec 2024 | 54% | 48% | Mid-Market, 48% | 69% | 69% | 69% |
| Nov 2024 | 58% | 50% | Mid-Market, 47% | 70% | 70% | 69% |
| Oct 2024 | 57% | 56% | Mid-Market, 47% | 74% | 70% | 69% |
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