Salesforce
workspace_premiumMost adopted
switch_access_shortcutMost switched to
76%
arrow_downward1% YoY
#1
Summary
- Salesforce ranks #1 within the CRM category, maintaining its position month-over-month.
- As of August 2026, 76% of organizations who have a vendor in the CRM category use Salesforce: down 1 percentage points from last year.
- Salesforce has the highest adoption among micro-SMB companies (78%), compared to small-to-medium businesses (77%), mid-market (72%), and enterprise (73%).
- Salesforce key capabilities include lead management, opportunity tracking, and workflow automation, supporting enterprise sales teams in managing complex customer relationships.
Are businesses buying Salesforce?
Key stats
76%
arrow_downward1% YoY
Mid-Market, 43%
62%
43%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 77% |
| Mid-market | 72% |
| Enterprise | 73% |
About Salesforce
Salesforce is a cloud-based CRM platform that integrates sales, service, marketing, and commerce capabilities with AI-powered automation. It helps organizations manage customer relationships and workflows across departments.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 62% | 43% | Mid-Market, 43% | 73% | 72% | 77% |
| Jun 2026 | 61% | 43% | Mid-Market, 44% | 72% | 73% | 77% |
| May 2026 | 61% | 43% | Mid-Market, 44% | 72% | 72% | 77% |
| Apr 2026 | 59% | 43% | Mid-Market, 45% | 70% | 72% | 77% |
| Mar 2026 | 61% | 42% | Mid-Market, 45% | 71% | 73% | 77% |
| Feb 2026 | 63% | 42% | Mid-Market, 45% | 71% | 73% | 77% |
| Jan 2026 | 62% | 42% | Mid-Market, 45% | 70% | 72% | 77% |
| Dec 2025 | 56% | 41% | Mid-Market, 45% | 71% | 72% | 77% |
| Nov 2025 | 63% | 41% | Mid-Market, 45% | 71% | 73% | 78% |
| Oct 2025 | 60% | 41% | Mid-Market, 45% | 71% | 73% | 77% |
| Sep 2025 | 63% | 40% | Mid-Market, 45% | 71% | 73% | 78% |
| Aug 2025 | 62% | 40% | Mid-Market, 45% | 68% | 73% | 78% |
| Jul 2025 | 66% | 40% | Mid-Market, 45% | 69% | 73% | 78% |
| Jun 2025 | 64% | 35% | Mid-Market, 45% | 70% | 73% | 78% |
| May 2025 | 60% | 35% | Mid-Market, 45% | 70% | 73% | 78% |
| Apr 2025 | 61% | 35% | Mid-Market, 44% | 70% | 73% | 78% |
| Mar 2025 | 57% | 36% | Mid-Market, 44% | 72% | 73% | 79% |
| Feb 2025 | 58% | 37% | Mid-Market, 44% | 73% | 74% | 79% |
| Jan 2025 | 64% | 38% | Mid-Market, 44% | 74% | 74% | 79% |
| Dec 2024 | 58% | 38% | Mid-Market, 44% | 75% | 74% | 80% |
| Nov 2024 | 65% | 39% | Mid-Market, 44% | 75% | 75% | 80% |
| Oct 2024 | 59% | 41% | Mid-Market, 43% | 79% | 75% | 80% |
| Sep 2024 | 64% | 44% | Mid-Market, 43% | 80% | 75% | 80% |
| Aug 2024 | 67% | 46% | Mid-Market, 43% | 80% | 75% | 81% |
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