Compare CompetitorsMake smarter buying decisions with real Ramp spend data.
76%
1% YoY
#1
Summary
- Salesforce ranks #1 within the CRM category, maintaining its position month-over-month.
- As of September 2026, 76% of organizations who have a vendor in the CRM category use Salesforce: down < 1 percentage points from last year.
- Salesforce has the highest adoption among micro-SMB companies (78%), compared to small-to-medium businesses (76%), mid-market (73%), and enterprise (72%).
- Salesforce key capabilities include lead management, opportunity tracking, and workflow automation, supporting enterprise sales teams in managing complex customer relationships.
Are businesses buying Salesforce?
Key stats
76%
1% YoY
Mid-Market, 44%
64%
43%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 76% |
| Mid-market | 73% |
| Enterprise | 72% |
About Salesforce
Salesforce is a cloud-based CRM platform that integrates sales, service, marketing, and commerce capabilities with AI-powered automation. It helps organizations manage customer relationships and workflows across departments.
Procure Salesforce with Ramp
See all vendors in CRMHave feedback?AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 64% | 43% | Mid-Market, 44% | 72% | 73% | 76% |
| Jul 2026 | 63% | 43% | Mid-Market, 44% | 72% | 73% | 76% |
| Jun 2026 | 62% | 43% | Mid-Market, 45% | 71% | 73% | 77% |
| May 2026 | 61% | 43% | Mid-Market, 45% | 71% | 73% | 77% |
| Apr 2026 | 59% | 42% | Mid-Market, 46% | 70% | 73% | 77% |
| Mar 2026 | 60% | 42% | Mid-Market, 46% | 70% | 73% | 77% |
| Feb 2026 | 62% | 42% | Mid-Market, 46% | 71% | 73% | 77% |
| Jan 2026 | 61% | 41% | Mid-Market, 46% | 70% | 72% | 77% |
| Dec 2025 | 56% | 41% | Mid-Market, 46% | 71% | 72% | 77% |
| Nov 2025 | 63% | 41% | Mid-Market, 46% | 70% | 73% | 77% |
| Oct 2025 | 60% | 40% | Mid-Market, 46% | 71% | 73% | 77% |
| Sep 2025 | 62% | 40% | Mid-Market, 46% | 71% | 73% | 77% |
| Aug 2025 | 62% | 40% | Mid-Market, 46% | 68% | 73% | 78% |
| Jul 2025 | 66% | 35% | Mid-Market, 46% | 68% | 73% | 78% |
| Jun 2025 | 64% | 35% | Mid-Market, 46% | 69% | 73% | 78% |
| May 2025 | 60% | 35% | Mid-Market, 46% | 68% | 73% | 78% |
| Apr 2025 | 61% | 36% | Mid-Market, 46% | 68% | 73% | 78% |
| Mar 2025 | 57% | 37% | Mid-Market, 45% | 71% | 74% | 78% |
| Feb 2025 | 57% | 37% | Mid-Market, 45% | 72% | 74% | 79% |
| Jan 2025 | 63% | 38% | Mid-Market, 45% | 73% | 74% | 79% |
| Dec 2024 | 56% | 39% | Mid-Market, 45% | 74% | 74% | 80% |
| Nov 2024 | 65% | 40% | Mid-Market, 45% | 75% | 75% | 80% |
| Oct 2024 | 60% | 41% | Mid-Market, 44% | 79% | 75% | 80% |
| Sep 2024 | 65% | 46% | Mid-Market, 44% | 80% | 75% | 80% |
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