Squarespace review: a data-backed look

Squarespace overview

Squarespace is a website builder and hosting platform that enables you to create professional websites without requiring coding. It offers polished templates, a drag-and-drop editor, and built-in tools for e-commerce, SEO, and analytics.

Designed for creatives, small businesses, and personal brands, it simplifies web development and online selling. This tool can help with your website creation and hosting needs with an all-in-one, design-focused solution that's easy to use and manage.

How much do businesses spend on Squarespace?

The chart below illustrates average quarterly spending on Squarespace across different business sizes.

All business segments show remarkably similar spending patterns on Squarespace, with much smaller gaps between enterprise and small business spending compared to other platforms. Mid-market and enterprise customers show the highest spending levels, peaking in the third quarter before moderating to stable levels.

Small and medium-sized businesses exhibit nearly identical spending trajectories, reaching their peak expenditure in the third quarter and then maintaining consistent spending patterns.

Micro businesses follow similar patterns with only slightly lower spending levels, indicating Squarespace's pricing model creates relatively uniform costs across business sizes. This convergence suggests Squarespace positions itself as an accessible platform where smaller businesses aren't priced out of professional website capabilities.

Who is Squarespace best for?

The chart below breaks down Squarespace's user base by business size.

Squarespace's customer base is heavily skewed toward micro businesses, which represent the clear majority of all users on the platform. Small and medium-sized enterprises comprise roughly one-third of the user base, demonstrating Squarespace's appeal to growing companies seeking a professional web presence without technical overhead.

Mid-market and enterprise customers represent the smallest segment, yet their spending levels remain surprisingly close to those of smaller businesses. This distribution reflects Squarespace's positioning as a democratized website-building platform that prioritizes design quality and ease of use over complex enterprise features.

The platform successfully serves individual creators, small businesses, and entrepreneurs who value beautiful design templates and straightforward content management over advanced technical customization options.

Squarespace key features

Fluid engine drag-and-drop editor

• What it does: Lets you design pages using a visual, grid-based editor.
• Key benefit: Speeds up website creation and updates, allowing you to have full creative control without hiring developers.

Professional designer templates

• What it does: Offers 180+ responsive, customizable templates with built-in design tools.
• Key benefit: Makes your site look polished and professional from day one, saving on design costs.

Integrated e-commerce platform

• What it does: Supports selling products, services, and subscriptions with built-in checkout, inventory, and payment tools.
• Key benefit: Streamlines online selling without requiring additional plugins, thereby reducing setup time and costs.

Built-in SEO tools

• What it does: Automates technical SEO like sitemaps, clean URLs, and meta tags, plus provides optimization reports.
• Key benefit: Enhances search visibility and traffic without requiring SEO expertise or additional tools.

Mobile-responsive design

• What it does: Automatically optimizes layout and performance for phones and tablets, with touch-friendly elements.
• Key benefit: Delivers a strong mobile experience, improving usability, conversions, and search rankings.

Analytics and reporting dashboard

• What it does: Tracks traffic, conversions, sales, and visitor behavior with real-time reports.
• Key benefit: Helps you make data-driven decisions to improve content, marketing, and revenue.

24/7 customer support and security

• What it does: Offers round-the-clock support, SSL, hosting, DDoS protection, and automatic updates.
• Key benefit: Reduces technical risk and workload so you can focus on your business, not maintenance.

Squarespace pricing

Squarespace pros & cons

Squarespace is a good fit if:

• You want to build a professional-looking website without writing code.
• You’re a creative freelancer or small business focused on strong visual design.
• You need an all-in-one platform with hosting, ecommerce, and analytics built in.
• You want a quick, easy setup with minimal technical overhead.

Consider other options if:

• You need complete design flexibility or custom layouts beyond the template system.
• You run a large-scale ecommerce operation with complex inventory needs.
• You’re on a tight budget or want a free plan.
• You rely on extensive third-party app integrations or custom backend logic.