Webflow vs. Squarespace: a data-backed comparison
Explore Webflow and Squarespace features, pricing, adoption trends, and ideal use cases to help you determine which website builder best fits your team.
Webflow vs. Squarespace at a glance
Webflow offers a visual website builder focused on design flexibility, responsive layouts, and clean, production-ready code export. It primarily caters to designers and marketing teams seeking fine-grained control over web design without requiring backend coding.
Squarespace provides an all-in-one platform with ready-to-use templates, integrated ecommerce, and hosting, ideal for small businesses and creatives who want simplicity and speed without technical overhead.
Metrics | Webflow | Squarespace |
|---|---|---|
Relative cost | 75% lower cost than category average | 91% lower cost than category average |
Adoption trend | 10% QoQ adoption growth | 15% QoQ adoption growth |
Primary user segment | – | – |
Best for | Micro businesses that need professional website design capabilities without technical coding complexity. | Micro businesses that need professional website design and content management without technical complexity. |
Webflow overview
Webflow is a no-code platform combining a visual design interface, a powerful CMS, and hosting on a global CDN. It enables the creation of custom, responsive websites with precise control over layouts, animations, and SEO settings.
Webflow suits teams that need designer-level customization and production-ready code output without relying on developers.
Webflow key features
Features | Description |
|---|---|
Visual website builder | Design and develop responsive websites visually using a drag-and-drop interface without writing code. |
CMS and dynamic content | Create collections and manage content dynamically with custom fields, reference types, and structured templates. |
Hosting and CDN integration | Host websites with built-in global CDN, SSL, and automated performance optimization. |
Responsive layout control | Adjust grid, flexbox, and spacing for different screen sizes with breakpoints and device previews. |
Custom animations and interactions | Build scroll effects, hover animations, and trigger-based interactions directly within the design interface. |
Code export | Download production-ready HTML, CSS, and JavaScript for use outside of Webflow. |
SEO and performance tools | Configure meta tags, alt text, and page hierarchy while benefiting from fast-loading, optimized pages by default. |
Squarespace overview
Squarespace is a user-friendly website builder offering stylish templates, integrated ecommerce, and managed hosting. It simplifies site creation and maintenance through drag-and-drop editing, marketing tools, and customer support. Squarespace is a good fit for small businesses, creatives, and individuals who need polished websites quickly without complex setup.
Squarespace key features
Features | Description |
|---|---|
Fluid engine drag-and-drop editor | Visually build and customize pages using a flexible, grid-based layout |
Professional designer templates | Launch with polished, responsive templates tailored for blogs, portfolios, and business sites. |
Integrated e-commerce platform | Sell products, services, or subscriptions with built-in checkout, inventory, and payment tools. |
Built-in SEO tools | Optimize search visibility with auto-generated sitemaps, clean URLs, and editable meta tags. |
Mobile-responsive design | Ensure your site looks and works great on phones and tablets with automatic layout adjustments. |
Analytics and reporting dashboard | Monitor traffic, sales, and user behavior to inform design, content, and marketing decisions. |
24/7 customer support and security | Get round-the-clock help and built-in protections like SSL, backups, and DDoS mitigation. |
Pros and cons
Tool | Pros | Cons |
|---|---|---|
Webflow |
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Squarespace |
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Use case scenarios
Webflow excels for teams requiring advanced design control and marketing-oriented site management, while Squarespace delivers an accessible, all-in-one platform for rapid website and online store deployment.
When Webflow is the better choice
- You need granular control over responsive breakpoints and custom animations.
- You need clean, exportable code for developer collaboration or platform migration.
- You need sophisticated CMS capabilities and advanced SEO features for your marketing strategy.
- You need complex design requirements with pixel-perfect layouts and advanced styling options.
- You need to build multiple sites that benefit from reusable components and design systems.
When Squarespace is the better choice
- You need rapid deployment with integrated hosting and commerce features.
- You need professional templates that work beautifully with minimal tweaking.
- You need comprehensive support and streamlined, all-inclusive functionality for your operations.
- You need budget-friendly solutions with predictable pricing without additional app or plugin costs.
- You need robust content creation and blogging capabilities as central to your business model.